Ride the Busan Metro and a Magical Girl Beckons You to a Performance... Dongseo Students' Work Appears at 23 Stations

Professor Lee Junseok and Students Produce Two "Busan Magical Girl" Campaign Videos

Screened 187 Times a Day on 106 Screens at 23 Stations on Lines 1 and 2

Also Produce Promotional Video for Busan International Performing Arts Market ... Taking Their Work to the International Stage

A magical girl they meet on their way to work on the subway strikes up a conversation. "There's a performance happening in Busan. Let's go together."

An animation created by Dongseo University professors and students is inviting residents into the world of performance at 23 Busan Metro stations.

Two videos for the "Busan Is Performing" campaign, produced by Professor Lee Junseok and students in Dongseo University's Department of Film and Animation (President Jang Je-kuk), are being screened at major stations on Busan Metro Lines 1 and 2. They reach residents about 187 times a day on 106 screens installed at 23 stations, including Seomyeon, Sasang, Pusan National University, and Yeonsan.

The videos are part of a campaign that brings the Ministry of Culture, Sports and Tourism and the Korea Arts Management Service's "Korea Is Performing" initiative into everyday life in Busan. Organized by the Busan Cultural Foundation's Arts Distribution Support Team, the campaign will connect performances with residents across Busan through November 30.

The star of the videos is the "Busan Magical Girl," developed with support from Dongseo University. The characters introduce performances taking place throughout the city as if they were chatting with friends on a video call. Rather than using grand promotional slogans, they draw on the friendly appeal of animation to encourage residents to visit performance venues.

Students took part in producing the videos, working with Red Cat Dan Co., Ltd., a company run by Professor Lee Junseok. The project was carried out from planning through production in the same way as a real corporate project. By completing the videos according to a set schedule and public 기관 requirements, students gained hands-on experience in the field.

For the students, it was also special to see their work become part of residents' everyday lives. "Seeing the videos we made screened right in subway stations that residents pass through was a great source of motivation," the students said. They added, "We learned a lot while meeting the needs of the project and maintaining a high standard of quality, and we think that experience will be a valuable asset in our professional work."

The collaboration went beyond the subway campaign. The students also produced a promotional video for the Busan International Performing Arts Market (BPAM), run by the Arts Distribution Support Team. The video was screened as the opening and closing video at an event attended by performing arts professionals from Korea and abroad.

Professor Lee Junseok said, "When creative education at a university connects with work in the field beyond campus, it can produce meaningful results for both students and the local community." He emphasized, "We will continue working with local cultural institutions to create opportunities for students to grow by producing real works."

This content was produced with the assistance of AI translation services.