Jeju Air to Run Pop-Up Store with No Brand Burger in Seongsu... Through November 28

Keyring-making and merchandise exhibition on offer
Round-trip tickets and points up for grabs
Travel kits for international visitors

Jeju Air is joining forces with Shinsegae Food's No Brand Burger to launch joint online and offline marketing initiatives aimed at creating more everyday touchpoints with Korean and international customers.

Jeju Air Makes a Special Landing with No Brand Burger. Jeju Air

Jeju Air said it will operate a pop-up store at the No Brand Burger Seongsu Lab location in Seongsu-dong, Seongdong-gu, Seoul, from October 30 through November 28.

Visitors to the pop-up store can enjoy a range of activities, including a boarding pass stamp event, a No Brand Burger and JeCo keycap keyring-making activity, a photo event, and an exhibition of J Shop merchandise. Participants can win prizes such as flight discount codes, merchandise, and side dishes.

At No Brand Burger locations nationwide, customers who purchase the new "Real Bibimbap Burger" can also take part in a scratch-off coupon event for a chance to win one of various prizes, including a Jeju Air international round-trip ticket or J Points.

Benefits are also available for international tourists visiting Korea. Foreign customers who present a Jeju Air boarding pass and passport and purchase the "Real Bibimbap Burger" will receive a travel kit containing useful items and benefits for their trip to Korea, including Jeju Air merchandise and an E-Mart discount coupon. The kits will be available to the first 1,000 customers at select locations in Seoul, Busan, and Jeju.

An online promotion will also be held. Customers who take part in a quiz on the event page of the Jeju Air website will receive a coupon for the No Brand Burger app that lets them get a burger free when they purchase a "Real Bibimbap Burger" set.

Through this collaboration, Jeju Air plans to use its international flight network to promote No Brand Burger's fusion K-food overseas, while No Brand Burger will bring the Jeju Air brand experience, which customers have mainly encountered while traveling, into their everyday lives and offer them a unique experience.

A Jeju Air official said, "Through this special collaboration between two distinct industries, aviation and dining, we wanted to offer customers new activities and experiences that highlight the unique qualities of each industry. We will continue our various initiatives to become a familiar brand in everyday life, beyond air travel."

This content was produced with the assistance of AI translation services.