"Pickup Orders as a Chance to Step Outside"... Baemin Campaign Supports Isolated and Reclusive Adolescents

Continuing Support for Isolated and Reclusive Adolescents in Partnership with the Government

Woowa Brothers, the operator of Baedal Minjok, said on October 30 that it will launch a campaign with the Ministry of Gender Equality and Family to support isolated and reclusive adolescents.

The campaign is designed to help isolated and reclusive adolescents step outside their homes by placing pickup orders. Customers can participate by choosing either a “A Card to Ask How You’re Doing” or a “A Card Filled with Good Luck” and writing a message of support by November 6. Baemin will select 1,000 participating customers by lottery and give them Baemin gift vouchers that can be used for pickup orders.

The messages left by these customers will be delivered, along with pickup vouchers, to households with isolated and reclusive adolescents.

Baemin has continued its social contribution work, linking its pickup service with efforts to help people experiencing isolation get out of their homes. Since 2024, it has worked with the Ministry of Health and Welfare and the Ministry of Gender Equality and Family to promote policies supporting isolated and reclusive households and help identify those in need. It has also signed a memorandum of understanding with the Seoul Metropolitan Government for “Seoul Without Loneliness,” using its pickup service to encourage residents experiencing loneliness to take part in activities outside the home and supporting their return to everyday life and the formation of social connections.

Kim Joonghyun, head of sustainability management at Woowa Brothers, said, “We will continue to deliver customers’ support and encouragement along with food, and provide a range of assistance to isolated and reclusive adolescents.”

This content was produced with the assistance of AI translation services.