November 1-30 discounts on home appliances, mobile devices, and IT products
Purchase benefits on key products, including washer-dryers, TVs, and Galaxy devices
Up to 50% off select products and interest-free installments for up to 36 months

Samsung Electronics is taking part in the Korea Grand Festival, the country’s largest shopping event, and will offer discounts on home appliances, mobile devices, and IT products throughout November.


Samsung Electronics announced on October 30 that it will hold the “Korea Grand Festival with Samsung Electronics” from November 1 to 30.


Samsung Electronics has participated in the nationwide campaign to boost consumer spending for 11 consecutive years, from the event’s inaugural year in 2016 through this year. This year, it plans to offer purchase benefits across a range of products, from home appliances to mobile devices and IT products, to ease the burden on consumers amid high prices.


Ahead of Small Business Owners’ Day on November 5, Samsung Electronics has also prepared a separate discount event for small business owners. The “Small Business Owners’ Special Event” will be held on the Samsung Electronics Business Mall to support small business owners facing increased business pressures due to the economic slowdown and high prices.


During the event, Samsung Electronics will offer discounts on 11 categories of major home appliances, including washer-dryers, TVs, vacuum cleaners, and refrigerators.


A Samsung Electronics model introduces the "Korea Grand Festival with Samsung Electronics" at Samsung Store Seocho. Samsung Electronics.

A Samsung Electronics model introduces the "Korea Grand Festival with Samsung Electronics" at Samsung Store Seocho. Samsung Electronics.

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Discounted products include key appliances that use artificial intelligence (AI) technology to ease household chores, such as the all-in-one Bespoke AI Combo washer-dryer and the Bespoke AI Steam robot vacuum.


In the mobile and IT categories, five product lines, including the Galaxy Z Fold8, Galaxy Tab S11, and Galaxy Book6 Pro, will be sold at discounted prices. Discount rates will vary depending on the product and sales channel.


Benefits are also available for customers planning to buy several products at once, such as for a wedding or a move. The “Smart Package” program offers additional discounts based on the number of items purchased when customers buy two or more product categories at the same time.


Samsung Electronics will also hold an event to encourage customer participation. Among customers who take part in a quiz on the Samsung.com event page during the promotion, 500 will be selected by lottery to receive mobile coffee gift certificates from A Twosome Place.


Samsung Electronics will hold the “Small Business Owners’ Special Event” on its Business Mall from November 1 to 30. This year, it has expanded the range of products eligible for exclusive discounts for small business owners from 11 models in six categories last year to 104 models in 13 categories. The number of both categories and models has more than doubled year on year.


The special event will feature “hot deals” on limited quantities of products needed for businesses, including the Bespoke AI Steam Ultra robot vacuum, Galaxy Z Fold8, and HARMAN audio products, at discounts of up to 50%.


Customers using the Business Mall will also receive a special 5% discount coupon that can be applied to purchases of select promotional models, including TVs, refrigerators, washer-dryers, monitors, induction cooktops, and air purifiers.



Payment benefits will also be available. Customers who purchase promotional products with a Samsung Card or Lotte Card can use interest-free installment plans for up to 36 months. Samsung Card customers will also receive customized financial benefits, including a 3% discount on the payment date.


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