LSK Irobot Subsidiary Enters TikTok Shop Japan, Targets Live Commerce for Korean Brands

LSK International, a subsidiary of KOSDAQ-listed LSK Irobot, is entering TikTok Shop Japan to target the local live-commerce market. The company plans to support Korean brands' expansion into Japan by building a one-stop operating system that covers the entire process, from product planning and content production to live broadcasts, store operations, and logistics and settlement integration.

LSK International said on October 30 that it had opened and begun operating its own live-commerce store on TikTok Shop Japan, the e-commerce service on TikTok in Japan.

TikTok Shop is an in-app e-commerce service that lets users browse products and complete purchases while watching short-form videos and live broadcasts on the TikTok app. The service launched in Japan in June 2025.

According to a report by the Chinese-language edition of Nikkei, citing data from the Japan Digital Commerce Research Institute, the gross merchandise value (GMV) of TikTok Shop Japan totaled about 50 billion yen (about 419.8 billion won) in the year from June 2025 to June 2026. As of the end of 2025, the platform had about 50,000 merchants and 200,000 creators, and about 70% of total transaction value reportedly came from live broadcasts and short-form videos.

LSK International plans to create localized content for Japanese consumers and expand its collaborations with creators. Under its operating model, brands provide products, supply terms, and inventory, while LSK International handles everything from strategy development and schedule management to content marketing, collaborations with local creators, logistics, customer service (CS), and sales.

The company will present product features, instructions for use, and customer reviews in language familiar to Japanese consumers, creating content centered on real-life product use. Its strategy is to capture local consumers' search and purchase demand through short-form content tailored to TikTok's recommendation algorithm.

Its main sourcing targets are Korean beauty, food, and healthcare brands whose products are in high demand in Japan. The company plans to use live broadcasts and short-form content to clearly demonstrate product benefits, cooking processes, and how to use the products.

LSK International is currently discussing product supply with promising Korean brands and plans to begin full-scale broadcasts and sales as early as this year.

An LSK International representative said, "We have experience operating cross-border live-commerce and Wanghong marketing businesses in Korea, China, Japan, Thailand, and other markets, as well as TikTok live-streaming agencies. Building on our stable local network, we will establish a foothold in Japan's live-commerce market through positioning aligned with market and product strategies and collaboration with creators."

LSK International plans to expand its business from Japan to TikTok Shops in global markets, including the United States, Europe, and Southeast Asia, and build local distribution networks.

This content was produced with the assistance of AI translation services.