Koscom launched its "2026 Second-Half Traditional Market Revitalization Support Event."


Koscom President Yoon Changhyun (center right) poses for a commemorative photo with employees while taking part in the “Winter Traditional Market Shopping” event at Uri Market. Koscom

Koscom President Yoon Changhyun (center right) poses for a commemorative photo with employees while taking part in the “Winter Traditional Market Shopping” event at Uri Market. Koscom

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According to Koscom on October 30, the event was held to encourage people to shop and spend at traditional markets and to help stabilize the livelihoods of vulnerable families in the area. At Woori Market in Yeongdeungpo-gu, Seoul, employees shopped in person to inject vitality into the local commercial district and spent time talking with merchants. Taking into account the market's size, with around 80 stores, Koscom staggered employee participation and ensured that spending was distributed among a range of stores.


Support was also provided to vulnerable families in the area. In cooperation with the Yeongdeungpo Comprehensive Social Welfare Center, Koscom gave shopping coupons worth 100,000 won per household to 30 vulnerable households in the Woori Market area. The recipients included elderly people living alone, as well as households with low-income and multicultural children. By allowing each household to choose the items it needed, the initiative aimed both to provide practical support for daily living and to encourage spending at traditional markets.



Koscom President Yoon Changhyun said, "I hope our employees' shopping will support merchants at traditional markets and help our neighbors in the area. We will continue our efforts to grow together with the local community."


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