Samsung Electronics Marks 57th Anniversary... DS, DX Chiefs: "Stay True to Fundamentals in Boom and Crisis"

Vice Chairman Jeon Younghyun: "Don't Be Swayed by Market Conditions"
President Roh Taemoon: "Strengthen Quality and Product Completeness to Turn Crisis into Opportunity"

The leaders of Samsung Electronics' two main businesses marked the company's 57th anniversary by emphasizing the need to "strengthen fundamental competitiveness." Despite record-high earnings fueled by the artificial intelligence (AI) boom, the Semiconductor (DS) Division urged employees not to "get carried away by short-term gains, but to return to the fundamentals of technology and quality," stressing the need for continued vigilance. Amid a challenging business environment, including rising component prices, the Device eXperience (DX) Division encouraged employees to "strengthen the fundamentals of our products and turn the crisis into an opportunity to leap forward."

On October 30, Jeon Younghyun, Samsung Electronics' vice chairman and head of the DS Division, and Roh Tae-moon, the company's president and CEO and head of the DX Division, issued commemorative messages to employees ahead of the company's 57th anniversary on November 1.

Samsung Electronics Vice Chairman and CEO Jeon Younghyun, who also heads the company’s Device Solutions (DS) Division, delivers opening remarks as chair of the 57th annual shareholders’ meeting at the Suwon Convention Center in Yeongtong-gu, Suwon, Gyeonggi Province, on March 18. Yonhap News.

Jeon said, "Rather than celebrating results driven by the current AI growth cycle, now is the time to take a clear-eyed look at our circumstances and competitiveness and prepare for the future. We cannot be certain how long the boom will last, and external challenges are growing more intense." He added, "We must build a business structure that can generate results consistently, without being swayed by short-term market conditions."

He noted, "Although our recent results have improved, it is difficult to say that our technological competitiveness has fully recovered." He stressed, "True competitiveness comes from technology and quality that others cannot easily match. We must respond proactively to changes in next-generation computing architectures and prove our 'unrivaled competitiveness' through technology and quality recognized by our customers."

He also said that the company must remain humble toward customers, especially during a boom. "We must never make unreasonable demands of customers or invoke our superior position on the grounds that business is thriving," he said. "Let's make five values—customers, technology, collaboration, execution and ethics—an integral part of how we work."

Samsung Electronics CEO and President Roh Tae-moon delivers opening remarks at the 2026 Partnership Day for the company's DX Division, held at DoubleTree by Hilton Seoul Pangyo in Seongnam, Gyeonggi Province, on March 27. Samsung Electronics/Yonhap News.

Roh referred to the challenges facing the DX Division, including the paradigm shift driven by AI technology, intensifying global competition and supply chain risks. "We are facing difficult business conditions, but Samsung's history is one of overcoming crises and leaping forward," he said. "We must strengthen our market leadership by enhancing the fundamental competitiveness of our device business, including the completeness of our devices, quality and operations."

Emphasizing that devices are the point of contact through which customers experience AI, he said, "We must strengthen the fundamentals to deliver the best AI experience. The greater the supply chain risks, including those related to component prices, the more we must enhance our capabilities in proactive supply chain sensing and management to secure differentiated cost competitiveness."

Regarding future growth engines, Roh pledged continued launches of next-generation form factors, including intelligent eyewear, AI companion devices and home entertainment AI TVs, as well as investment in infrastructure and technology for new businesses being developed in robotics, HVAC, medtech and automotive electronics. He also declared that Samsung Electronics would redesign eight key business processes, including sales and logistics, using AI and transform itself into an "AI-native company" at the highest global level.

This content was produced with the assistance of AI translation services.