K-Content IP Draws 860 Export Consultations in London and Shanghai
MCST and KOCCA Operate Korean Pavilions at BLE and CLE
$33.62 Million in Consultations; "New Business Opportunities"
The Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency said on October 30 that they operated Korean pavilions at Brand Licensing Europe (BLE) and China Licensing Expo (CLE). Ten Korean content companies participated in BLE, and 25 participated in CLE. They recorded 860 export consultations worth approximately $33.62 million. The potential contract value was estimated at approximately $16.6 million.
BLE, which ended on October 8 in London, England, is Europe's largest trade show specializing in business-to-business (B2B) licensing deals between content and brand companies. At the Korean pavilion, 405 consultations worth $13.88 million were held. The potential contract value was approximately $9.59 million, up 113% from the previous year. Three on-site contracts were signed, including licensing brokerage and agency agreements between Royvisual and K-Vision and overseas buyers.
CLE, which ended on October 23 in Shanghai, China, is Asia's largest trade show specializing in licensing deals. The Korean pavilion held 455 consultations, up 43.5% from the previous year. The consultation value was approximately $19.75 million, and the potential contract value was estimated at approximately $7.01 million. Eight on-site contracts and business agreements were concluded, twice as many as last year. SOF signed a licensing agreement with Retail Monster to commercialize Komipang stationery products in China, while OCON signed an exclusive master license for character intellectual property (IP) and a business operation agreement with a local Chinese company.
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Choi Seonghee, Director-General for Content Industry Policy at the Ministry of Culture, Sports and Tourism, said, "We expect that supporting efforts to develop overseas sales channels will help Korean content IP secure new business opportunities in global markets."
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