Shinsegae International to Hold Biggest Shopping Event of the Year for SSG Day

Discounts on Shinsegae V from Oct. 30 to Nov. 8
Up to 50% off and points back

Shinsegae International said it will hold its biggest shopping event of the year on its digital platform, Shinsegae V, from October 30 to November 8 to mark “SSG Day 2026.”

Fashion brands including Studio Tomboy, VOV and ILAIL, and beauty brands including Diptyque, Santa Maria Novella and YUNJAC will take part in the event. Studio Tomboy’s signature “Everyday Set-Up” will be discounted by up to 50%, while VOV down jackets and ILAIL cashmere knitwear will also be available at discounted prices.

Shinsegae V Holds SSG Day Event. Shinsegae International

On the first day of the event and over the weekend, customers will receive up to 50% of the amount spent on the company’s own-brand products back in e-points. During weekday Brand Days, customers can earn up to 30%, and purchases of products from brands available on the platform will earn up to 15%. The points can later be used to pay for up to 50% of a purchase on Shinsegae V.

At 10 a.m. each day, 3,000 customers will receive a 15% discount coupon on a first-come, first-served basis. At 10 p.m., 1,000 customers will receive 10,000 points, also on a first-come, first-served basis.

A Shinsegae International representative said, “For SSG Day, we’ve prepared a wide range of offers so customers can shop for signature items from Shinsegae V at the biggest discounts of the year.” The representative added, “With the weather turning sharply colder, this will be a great-value shopping opportunity for customers looking to buy winter clothes or beauty products they’ve had their eye on.”

This content was produced with the assistance of AI translation services.