Ohouse to Host "Housewarming" in Paju-Unjeong

Pop-up to run for 14 days on the first floor of Starfield Village Unjeong

Ohouse said on October 30 that it would open the “Ohouse Housewarming: Paju Unjeong” pop-up store on the first floor of Starfield Village Unjeong in Paju, Gyeonggi Province. The pop-up will run through November 12.

“Housewarming” is one of Ohouse’s signature types of content, in which users share photos of homes they have decorated themselves. The pop-up is centered on items featured in actual housewarming posts by nine Ohouse users. Scanning the QR code on a leaflet takes visitors to the corresponding housewarming post in the Ohouse application, and they can also see and purchase in person at the store the items featured in each home.

'Ohouse Housewarming: Paju Unjeong' Pop-up Store

The pop-up features items from the nine homes, along with products recommended by Ohouse. It showcases more than 300 types of products, from pots and cooking utensils to bedding, rugs and storage boxes, all of which are sold at the same prices as in the Ohouse application. Popular home and living brands that have attracted attention online have also come together in one place.

An Ohouse representative said, “When browsing housewarming posts, there’s usually at least one item you’ve wondered where to buy or added to your cart while still deciding whether to purchase.” The representative added, “This pop-up was designed to bring together the real homes and household items of nine residents in the Paju-Unjeong area, so visitors can experience them in person and make purchases offline.”

This content was produced with the assistance of AI translation services.