Bukwang Pharmaceutical Unveils New CI... "Symbolizing 66-Year History and Forward-Looking Vision"
New Slogan: "Built on Trust, Key to Innovation"
Bukwang Pharmaceutical unveiled a new corporate identity (CI) on Friday, expressing its determination to become a global pharmaceutical company, building on its 66-year history and brand value.
Bukwang Pharmaceutical said, "This CI renewal focused on clearly conveying the company's identity and vision for the future through a modern design while preserving the symbolism of the existing brand. It carries forward the company's long history and the trust it has built over the years, while visually expressing its direction for innovation as it looks to the future."
The renewal preserves the symbolism of the existing flame symbol while reinterpreting the form of the design in a modern way. The company said the straight pillar in the center of the symbol represents the framework of life sciences research and the foundation of its core technologies, while the curved structures on either side envelop it and embody the energy of technology and innovation as they expand.
The color has changed from the previous bright green to "Bukwang Deep Green," a deep, steady shade. The company adjusted the saturation and brightness to soften the impression and convey the weight and sense of responsibility befitting a pharmaceutical company.
The new slogan unveiled alongside the CI renewal is "Built on Trust, Key to Innovation." It expresses Bukwang Pharmaceutical's determination to build on the trust it has earned over the years to open up new possibilities in the pharmaceutical industry and create a better future. It symbolizes the company's forward-looking vision: to carry forward its 65-year history and enduring value of trust, and to open the door to innovation through continued research and bold challenges.
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A Bukwang Pharmaceutical representative said, "This CI renewal redefines the company's identity and expresses its determination to move forward, building on Bukwang Pharmaceutical's 66-year history and the trust it has earned. The renewal carries forward the trust and tradition of the existing brand while clearly setting out the company's commitment to innovation and future growth."
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