NS Home Shopping Sees Sales Gains from Broadcasts Co-Created with Customers

Producers in Their 20s and 30s Meet Customers in Their 50s and 70s
15 Pieces of Content Incorporating Customer Feedback Produced
Applied to 14 Broadcasts, Improving Broadcast Performance

NS Home Shopping announced on October 28 that it had wrapped up the “2026 NS Skinship Supporters” program, which directly incorporated customer feedback into broadcast production and translated it into actual sales results, and held a completion ceremony on October 27.

The “2026 NS Skinship Supporters” program invited customers in their 50s to 70s, a core customer group for NS Home Shopping, to take part directly in the broadcast production process and share their opinions on products and real-life experiences. The program ran for about three months starting August 11. Producers in their 20s and 30s who plan broadcasts worked with customers in their 50s to 70s on product descriptions, demonstration methods, and content production.

Officials pose for a commemorative photo at the NS Skinship Supporters completion ceremony. In the front row, center-left, is Cho Hangmok, CEO of NS Home Shopping, and at the far right is Lee Wanhee, executive director and head of the sales division. Photo provided by NS Home Shopping.

During the program, NS Home Shopping held six regular meetings and conducted in-depth interviews to learn about customers’ product-use experiences, purchasing criteria, and difficulties encountered during the purchasing process. Based on the findings, it produced 15 pieces of content featuring customers’ real-life experiences and ideas, and incorporated them into 14 broadcasts.

According to the company, the “Ilwol Heated Blanket” recorded sales performance about 30% better than in the previous broadcast after customer feedback was reflected in the program. The “Happycall Frying Pan” performed 17% better than in the previous broadcast after the product information customers wanted was expanded. The “Sunsu Hair Dye” performed about 10% better than an earlier broadcast in the same time slot after customer concerns about its ingredients and potential hair damage were addressed.

For the “Lampcook Press Pan” broadcast, the supporters introduced cooking videos and usage tips they had created themselves. In broadcasts for the “Magic Pure Water Purifier Showerhead” and “Leaders Eye Bag Cream,” customer feedback was used to present demonstration scenarios and explain exactly how to use the products, helping viewers better understand them.

NS Home Shopping plans to use the customer feedback and analysis materials gathered through the program in future broadcast planning. It aims to continuously incorporate information customers genuinely want to know and practical tips for everyday use into its broadcast content, thereby improving understanding of and trust in its products.

“Listening to customers is an important process for understanding the value they seek and strengthening a company’s competitiveness,” said Cho Hangmok, CEO of NS Home Shopping. “This supporters program showed that customers’ experiences and opinions can bring about real changes in broadcasts and lead to sales results. We will continue to strengthen the competitiveness of our products and services through communication with customers and build an NS Home Shopping that earns even greater trust.”

This content was produced with the assistance of AI translation services.