Expanded Experiential Offerings... CJ Olive Young Opens Olive Better Seongsu Store

A 185-pyeong store spanning the first basement level to the third floor; its fifth location
A Better Bar serving freshly made drinks and a Sweets Library featuring low-sugar snacks

CJ Olive Young will open Olive Better Seongsu, a wellness-curation platform, in Seongsu-dong, Seoul, on October 30. It will be the brand's fifth store, following the opening of its first location in Gwanghwamun, Seoul, in January.

Olive Better Seongsu spans four floors, from the first basement level to the third floor, with approximately 612 square meters (185 pyeong) of floor space, making it the largest Olive Better store. It is designed to let customers sample and experience health and wellness products firsthand in Seongsu, a popular district for trend-conscious young people and foreign tourists.

Olive Better Seongsu store. Provided by CJ Olive Young.

Olive Better Seongsu has expanded its experiential offerings, allowing customers to sample and explore wellness products they may be trying for the first time. On the first floor, the store has introduced the Better Bar, where drinks are made and sold, for the first time. The space lets customers experience health and wellness foods whose flavors and ways of consumption may be unfamiliar in drink form. The menu features four protein shakes, including the Gounssal Smoothie, and four teas, including Lemon Ginger Honey Tea.

The store also features a Sweets Library stocked with low-sugar, zero-sugar and vegan snacks. The space showcasing bath products and body care items is designed around a sauna theme. The aim is to present wellness as a habit that people can enjoy and maintain in their daily lives, rather than as a special activity.

The store layout also makes it easy to explore inner beauty products, high-performance skincare and beauty devices together. Displays organized around themes such as sleep, firmness and hydration lead customers to related cosmetics and devices. The store also features a space for gua sha tools organized by body area and material, as well as an area showcasing unusual oral-care products, including powdered toothpaste.

A CJ Olive Young representative said, "Olive Better Seongsu was designed to draw on the sourcing and curation expertise Olive Better has built up over the years and give customers a place to create and experience healthy routines in their daily lives. We will continue to take the lead in discovering promising small and midsize wellness brands and expanding the K-wellness industry ecosystem."

Meanwhile, to mark the opening of Olive Better Seongsu, Olive Better will hold the "SMCC Morning Rave with Olive Better" event on November 7 in partnership with SMCC (Seoul Morning Coffee Club) and the Seoul Metropolitan Government.

This content was produced with the assistance of AI translation services.