"130 Rice Bowls Sold Out in a Day"... 'Unfiltered Face' Adds 8 Million Won to Night Market Sales: China's Bungeunwoo

His good looks make him a social media sensation
Sells rice bowls with his girlfriend
Boosts sales across the entire night market

A handsome young man selling chicken rice bowls at a night market in China has become a hot topic after photos of him were shared on local social media.

According to local media outlets, including China's Haibao News, on October 26, customers have been flocking to a night market in Ningbo, Zhejiang Province, to buy chicken rice bowls from Wang Zhi, who was born in the 2000s.

A young man selling chicken rice bowls at a night market in China has become popular. Xiaohongshu, China.

A young man selling chicken rice bowls at a night market in China has become popular on Xiaohongshu.

A customer who happened to visit the night market said they were struck by the sight of Wang cooking busily at a shabby stall and took a photo, adding, "This is exactly what he looks like in real life, without any retouching filters."

Local internet users responded with comments such as, "He looks like a model," "I have to go to the night market for a rice bowl right now," and "His looks don't match the shabby market."

After Wang's appearance became a hot topic on social media, sales of rice bowls, which had previously amounted to just three or four a day, rose to as many as 130. Sales across the night market also increased. A representative of the local business district said, "Daily sales used to be around 130,000 to 150,000 yuan (about 26 million to 30 million won), but Wang Zhi's popularity has added about 30,000 to 40,000 yuan (about 6 million to 8 million won)," adding, "Wang Zhi has brought new life to the entire night market."

A young man selling chicken rice bowls at a night market in China has become popular. He is seen in an interview with Meili Zhejiang. Screenshot from Meili Zhejiang's official social media account.

Wang's girlfriend said she styles his hair and applies light makeup for him every day before he starts work. She added, "Wang Zhi is an introverted 'I-type,' so he sometimes blushes when strangers talk to him," and said, "I think the attention he has received for his looks has been a good opportunity for his business."

Despite the attention, Wang said, "I'm just someone who sells rice bowls diligently," adding, "I want to keep making delicious rice bowls for my customers."

Meanwhile, recently in South Korea, a bungeoppang stall owner known as "Gwangmyeong Bungeunwoo" (Cha Eun-woo selling bungeoppang) drew attention for resembling actor Cha Eun-woo. Broadcasters and YouTubers also took notice, and the neighborhood stall became a local attraction. The owner reportedly received offers to appear on television amid the intense public interest.

This content was produced with the assistance of AI translation services.