Junior College Brand Data Up 31.68% During Admissions Season... Dong-Eui Institute of Technology No. 1 in the Southeast Region

Holds 18th place nationwide as brand reputation index rises

Graduate employment stories and educational achievements shared with prospective students

During the college admissions season, the “brand value” of Dong-Eui Institute of Technology, led by President Kim Young-do, is surging.

In October, when early admissions got underway in earnest, big data related to junior college brands increased by 31.68% in a month. Amid this competition for applicants, Dong-Eui Institute of Technology held on to 18th place in the national brand reputation rankings, the highest among junior colleges in Busan, Ulsan and South Gyeongsang Province.

The results came from an analysis of 96,838,281 pieces of big data on junior college brands collected by the Korea Corporate Reputation Research Institute from September 21 to October 21, 2026. The institute calculated the rankings by combining participation, media, communication and community indices. Dong-Eui Institute of Technology’s brand reputation index rose by more than 30% from the previous month.

The university has focused its communication efforts on promoting employment outcomes and educational information. It has shared on social media examples of graduates hired by major companies such as SK hynix and POSCO, and provided information of interest to applicants and their parents, including employment rates and scholarship programs.

However, brand reputation is based on a combination of various indicators collected online. The rise in the rankings and index alone does not establish that specific promotional activities were the direct cause.

Kim Inju, director of the Admissions and Public Relations Office at Dong-Eui Institute of Technology, said, “We believe this reflects the public’s growing awareness of the university’s employment capabilities and our communication tailored to the needs of prospective students.” Kim added, “We will share useful admissions information and educational achievements through various media channels.”

Dong-Eui Institute of Technology is carrying out projects including the Ministry of Education’s Junior College Innovation Support Project, the Busan-type Regional Growth Talent Development System (ANCHOR) project, and the AID Conversion-Focused Junior College Support Project. It is also working to strengthen its vocational education capabilities and operate curricula that reflect the needs of industry.

Dong-Eui Institute of Technology

This content was produced with the assistance of AI translation services.