FLO Introduces "Cheer Cards" for Fans to Showcase Their Streaming Support

Reflecting fan requests... Real-time interaction through "comments"

FLO's newly introduced "cheer cards" and comments feature. Courtesy of Dreamus Company.

Music platform FLO has added "Cheer Cards" and a comment feature that let users check and share their streaming activity for individual singers, operator Dreamus Company said on Oct. 29.

Cheer Cards show how many times a user has played a particular singer's music. When users tap "My Cheer Card" in FLO's "Cheer" playlist, they can see the total number of streams, the number of participants and their contribution (%). The cards can be shared on social media platforms such as Instagram, X (formerly Twitter) and KakaoTalk.

While listening to music, users can exchange comments, replies and emojis with others participating in the same playlist. They can check streaming activity and share their thoughts without moving to a separate fan community.

FLO officially launched "Cheer" in September, incorporating the fan practice of repeatedly streaming music to support a particular singer into its service. Within a month of its launch, the feature surpassed 1 million cumulative plays and 250,000 participants. FLO currently operates singer-specific playlists for around 130 acts.

Through December, FLO is also running a promotion in which advertisements for the three acts receiving the most support each month will be posted at major subway stations in Seoul. The advertising locations include Gangnam Station, Hongik University Station and Express Bus Terminal Station.

"Streaming to show support may seem like something you do alone, but in the end, countless fans are working together toward the same goal," said Jina Sung, head of the Traffic Unit at Dreamus Company. "We will make FLO the 'home base' of fandom, where support begins and spreads."

This content was produced with the assistance of AI translation services.