A New Concept Follows the "Captain Q Treasure Chest"

[Today's New Product] "Captain Q: Sleep So Deep You Wake Up Two Days Later"... Lotte Chilsung Beverage Unveils 'Broken Captain Q Time Machine' View original image

Lotte Chilsung Beverage is offering a limited number of follow-up packages for Captain Q with a new concept, after its limited-edition package sold out following the product's relaunch 11 years after it was discontinued.


Lotte Chilsung Beverage said on October 29 that it would launch a new Captain Q concept called the "Broken Captain Q Time Machine." The package was designed around the theme of deep sleep, drawing on the online joke that "if you drink Captain Q, you wake up the day after tomorrow without a hangover." It contains two bottles of the product, a sleep mask and a "Sleeping" door hanger card, offering consumers a novel experience with Captain Q.


In mid-October, to mark Captain Q's relaunch, Lotte Chilsung Beverage released 12,000 limited-edition "Captain Q Treasure Chest" sets. Each set contained two bottles, a stainless-steel glass and a commemorative coin. A pure silver coin weighing 1.5 don was included in 1,980 sets, commemorating the year Captain Q was launched. All 12,000 sets allocated to convenience stores, large supermarkets and Hanaro Mart sold out within a day of leaving the factory.



The company has prepared 30,000 sets of the new package, more than twice as many as the Captain Q Treasure Chest package. Sales of the Broken Captain Q Time Machine package will begin at general supermarkets, with availability set to expand in stages to retailers including Lotte Mart, Lotte Super and Nonghyup.


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