[New Product of the Day] "Chewy Candy Made with Makgeolli"... Kooksoondang, Crown Confectionery Launch 'Kooksoondang Makjju'

Chewy Candy Made with Kooksoondang Rice Makgeolli

Kooksoondang is teaming up with Crown Confectionery to launch fermented rice chewy candy made with Kooksoondang Rice Makgeolli.

Kooksoondang said on Oct. 29 that it is launching Kooksoondang Makjju, developed jointly with Crown Confectionery, as it seeks to expand the reach of the makgeolli market. The product combines Kooksoondang's fermentation technology with Crown Confectionery's candy-making expertise to create chewy candy with makgeolli's distinctive mild, grain-forward flavor and a soft, chewy texture. Kooksoondang Makjju will be sold at major supermarkets, through e-commerce channels, and at Bak Bongdam and Juhyangro, venues operated by Kooksoondang. The company plans to expand its sales channels in the future.

Kooksoondang Makjju uses Kooksoondang Rice Makgeolli as an ingredient. Made with 100% domestically grown rice and nuruk and yeast cultivated by Kooksoondang, the makgeolli undergoes three rounds of fermentation, bringing the rice's mild flavor to the chewy candy. The alcohol evaporates during the manufacturing process, leaving no residual alcohol.

The product design draws on elements of Kooksoondang Rice Makgeolli, including its distinctive typeface and two-tone colors, making it easy to recognize that the product is made with Kooksoondang Rice Makgeolli. The Crown Confectionery and Kooksoondang logos appear on the front to highlight the collaboration. The product name combines “mak,” from Kooksoondang's makgeolli, and “jju,” meaning chewy candy, adding a playful touch.

Kooksoondang is actively working with companies in other industries to attract new makgeolli consumers among Millennials & Gen Z. In 2021, it partnered with Crown Confectionery to release Kooksoondang Rice Jollypongdang as a limited-edition product. In 2022, it worked with Dunkin' to launch Our Rice Makgeolli Donut.

This year, it collaborated with specialty coffee brand Guteroute to introduce three K-desserts, including 100 Billion Prebio Makgeolli Bingsu. Kooksoondang is also selling O'Price Kooksoondang Baekseju Village Squid Kimchi Pancake and O'Price Kooksoondang Baekseju Village Seafood Spicy Chili Chive Pancake, created in collaboration with O'Price, E-Land Kim's Club's convenience-food brand, using the intellectual property (IP) of Kooksoondang Baekseju Village.

This content was produced with the assistance of AI translation services.