GS Shop Expands Private-Brand Products, Targets Fashion, Bedding and Beauty

Rolling Out a Series of Winter Products
Strengthening Competitiveness by Meeting Customer Demand

GS Shop is expanding new private-brand (PB) products in key categories, including fashion, home and living, and beauty, to strengthen the competitiveness of its exclusive products.

GS Shop said on October 29 that it will introduce “Peach-Brushed Multiwear,” a winter release from its underwear brand UBGS, on TV home shopping on October 30. The collection consists of three tops with built-in bra cups and three bottoms, including winter thermal underwear and long pants.

GS Shop is launching “Peach-Brushed Multiwear” as part of the fall/winter line from its in-house underwear brand UBGS. GS Shop

On the same day, GS Shop will also air the second broadcast of “Boilable 100% Wool Bedding Set” from its bedding brand Heriden. Developed with input from around 3,000 customers, the product sold out during its first broadcast, recording 920 million won in orders.

Its in-house beauty brand Byu will launch five types of “Skin Fit Mask Pack” on its mobile app, made with biodegradable fabric that has received vegan certification.

GS Shop’s private brands are also delivering sales results. UBGS, launched last May, has sold 230,000 pieces of underwear and surpassed 2 billion won in cumulative orders. Byu, meanwhile, had more than 70,000 cumulative ordering customers through the third quarter of this year.

“The strength of private brands is that they can offer differentiated exclusive products by incorporating customers’ actual purchasing data and feedback from the product-planning stage,” said Lee Yoonji, manager of GS Shop’s Casual Underwear Team. “We will continue to offer products tailored to customer demand across a range of categories and strengthen the competitiveness of our private brands.”

This content was produced with the assistance of AI translation services.