Samsung Electronics Holds Special Exhibition on JBL and Bowers & Wilkins Audio

by Kwon Hyeonji

Published 29 Oct.2026 08:13(KST)

Commemorating JBL's 80th and Bowers & Wilkins' 60th Anniversaries
"Sound Legends" Exhibition Underway

Samsung Electronics is holding an in-person exhibition highlighting the history of JBL and Bowers & Wilkins, flagship audio brands of its subsidiary Harman.

Visitors are experiencing various JBL products at “Sound Legend,” an exhibition celebrating JBL’s 80th anniversary and Bowers & Wilkins’ 60th anniversary, currently on view at “Project Space Line” in Gangnam-gu, Seoul. Samsung Electronics

Samsung Electronics announced on October 29 that the exhibition, “Sound Legends - Celebrating 80 Years of JBL and 60 Years of Bowers & Wilkins,” has been running since October 24 at Project Space Line in Sinsa-dong, Gangnam-gu, Seoul. It will run through October 31.

The exhibition features signature products from different eras and the latest models from both brands, including JBL’s Paragon and L100 Century speakers, as well as Bowers & Wilkins’ Nautilus and its latest flagship speakers, the 800 Series Diamond D5.

Artist DAWN will present commemorative artwork for JBL’s 80th anniversary, reinterpreted with traditional Korean aesthetics. The program also includes “JBL Music Talk,” featuring music curator DJ Soulscape.

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A stamp tour and social media promotion are also being held for visitors. Those who complete the stamp tour will receive JBL 80th-anniversary merchandise, while JBL GO 5 speakers will be awarded by lottery to participants who post social media proof of their visit.

Visitors are experiencing various JBL products at "Sound Legend," an exhibition celebrating JBL's 80th anniversary and Bowers & Wilkins' 60th anniversary, currently on view at Project Space Line in Gangnam-gu, Seoul. Samsung Electronics

Soren Majlund, JBL’s business development representative, introduces the JBL K2 speakers at “Sound Legends,” an exhibition celebrating JBL’s 80th anniversary and Bowers & Wilkins’ 60th anniversary, currently on view at Project Space Line in Gangnam-gu, Seoul. Samsung Electronics

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This content was produced with the assistance of AI translation services.