Lotte Outlet and Mall to Hold Biggest Sale of the Year Starting Oct. 30; Up to 70% Off Winter Outerwear

Sur-Price Week runs through November 8
Extra discounts of up to 30% on popular brands
Experiential pop-ups and gift certificates worth up to 1 million won up for grabs

Lotte Outlet said on October 29 that it will hold its largest shopping festival of the year, “Sur-Price Week,” from October 30 to November 8.

At all Lotte Outlet locations and six Lotte Mall locations, popular brands including Nike, The North Face, Sandro and Theory will offer additional discounts of up to 30% off outlet prices.

At a special winter outerwear sale, down products from National Geographic, Discovery and Lacoste will be discounted by up to 70%. Starting November 6, some locations will also hold sales offering discounts of up to 60% on brands such as K2 and Eider, and up to 65% on New Balance.

A view of the Numberblocks & Alphablocks pop-up held in October at Lotte Premium Outlets Uiwang in Uiwang, Gyeonggi Province. Lotte Department Store

Experiential pop-ups for families will also be available. Teletubbies will be featured at the Uiwang location, Haribo at the Dongbusan location, and Numberblocks & Alphablocks at the Icheon location.

Through a prize drawing, 1,000 customers who make a purchase will receive Lotte gift certificates worth up to 1 million won. The Lotte Department Store app will offer food and beverage discount vouchers and fuel points, while customers who make purchases with partner cards will receive Lotte gift certificates worth up to 5% of their purchase.

Kim Hyun-young, head of Lotte Department Store’s Marketing Team 2, said, “With the Black Friday season approaching and year-end shopping demand surging, we have prepared the largest shopping festival of the year. We have put together a variety of events, from special offers on winter outerwear to help customers prepare for cold waves, to experiential pop-up stores for weekend visitors and fuel discount vouchers, and we look forward to strong interest from customers.”

This content was produced with the assistance of AI translation services.