Average sale prices in Gwanggyo New Town areas (Hadong, Woncheon-dong and Iui-dong) rose 167% over 10 years
With a price cap and equity-accrual installment sales, "Gwanggyo Jayeon& Centerville" draws attention as an affordable way to enter Gwanggyo's affluent belt

Gwanggyo New Town Sees 167% Surge in 10 Years... "Gwanggyo Jayeon& Centerville" Set to Go on Sale View original image

Gwanggyo Jayeon& Centerville, the first housing development in the country to introduce an equity-accrual installment sale model, is set to begin sales in Gwanggyo New Town, a leading residential area in southern Gyeonggi Province. With the sale price cap in effect, the development is drawing attention from end-users seeking to enter Gwanggyo, where property values have continued to rise, while reducing the financial burden of buying a home.


According to data from Real Estate R114 Labs, the average sale price per 3.3 square meters across Gyeonggi Province rose about 96% over the 10 years from September 2016 to September 2026, from 10.35 million won to 20.31 million won. Over the same period, prices in Suwon rose about 113%, from 10.42 million won to 22.21 million won, outpacing the provincial average increase.


Within Suwon, Yeongtong-gu, which includes Gwanggyo New Town, stood out for its price growth. The average sale price per 3.3 square meters in Yeongtong-gu jumped from 12.17 million won to 27.72 million won, the highest level in Suwon. This surpassed prices in other districts, including Paldal-gu (23.48 million won), Jangan-gu (18.72 million won) and Gwonseon-gu (16.56 million won).


In Yeongtong-gu, rising home prices were led by Hadong, Woncheon-dong and Iui-dong, areas within the Gwanggyo New Town district. The average sale price in these three areas rose 167% over the past 10 years. By area, Hadong posted the biggest increase at 191%, followed by Woncheon-dong at about 179%. Iui-dong, the central residential area of Gwanggyo, saw an increase of about 139%.


Behind Gwanggyo New Town's sharp rise in value over the past decade is its robust self-sufficient infrastructure. Its direct regional transport link to Gangnam via the Shinbundang Line, along with its proximity to major employment centers such as Samsung Digital City and Gwanggyo Techno Valley, has had a positive impact. The area's value also appears to have risen with the completion of convenient amenities, including the new Gyeonggi Provincial Government building, Gwanggyo Lake Park, the largest of its kind in Korea, Galleria Department Store and Ajou University Hospital.


Against this backdrop, a new development offering a reasonably priced opportunity to enter Gwanggyo New Town, where barriers to entry have risen, is preparing to go on sale and is attracting attention from end-users. Gwanggyo Jayeon& Centerville is located in Woncheon-dong, where sale prices have increased by about 179% over the past 10 years. The development will be built in Woncheon-dong, Yeongtong-gu, Suwon, Gyeonggi Province, with two basement levels and 20 floors above ground.


Presented by Gyeonggi Housing & Urban Development Corporation (GH) and Dongbu Construction, the development offers regional transport links and a range of amenities. The Shinbundang Line's Gwanggyo Jungang Station provides access to Seoul's Gangnam area, and regional transport is expected to improve further when Woncheon Station on the planned Indukwon-Dongtan double-track railway opens. Residents will also benefit from fast connections across the Seoul metropolitan area via the GTX-A line and the Yeongdong, Yongin-Seoul and Gyeongbu expressways. Major medical and shopping facilities in Gwanggyo, including Ajou University Hospital, Galleria Department Store and Lotte Mall, are also conveniently accessible.


The development is also close to a pleasant natural environment, including Gwanggyo Lake Park, the largest urban lake park in Korea, and Sasaek Park, which surrounds the complex. Its proximity to Samsung Digital City and Gwanggyo Techno Valley also offers a convenient live-work environment. The area has a strong school district, with Maewon Elementary School, Sohwa Elementary School, Suwon Dasan Middle School, Gwanggyo Lake Middle School and Yushin High School nearby, providing a reassuring educational environment.


The interior design of the complex is another highlight. To enhance residents' comfort, it will offer a variety of community facilities, including an indoor golf practice range, a community childcare center, shared offices, a moms' lounge and guest houses. Each household will also receive a separate storage unit designed for versatile use.


Gwanggyo Jayeon& Centerville will comprise 600 units: 360 public-sale units with an exclusive-use area of 84 square meters and 240 equity-accrual installment-sale units with an exclusive-use area of 59 square meters. The equity-accrual installment sale model for the 59-square-meter units is notable as GH is introducing it for the first time in the country. Buyers can begin purchasing a home by acquiring a 25% stake at the initial sale price, then acquire the remaining stake in stages over 20 years.


The model is expected to significantly reduce the initial financial burden, lower the barrier to entering a prime location such as Gwanggyo New Town, which is highly sought after as a place to live, and enable buyers to build assets steadily over the long term.


Another feature is that GH, a public corporation, is participating as the project operator, helping ensure the project's public benefit and stability. With various uncertainties, including rising construction costs, increasing in the housing market, the project is viewed positively because it will be carried out transparently under the systematic oversight of a public institution. As the development is being supplied in line with the core purpose of public housing sales—to provide a path to homeownership for end-users without homes—it is expected to offer buyers a reliable alternative.


A sales representative said, "Gwanggyo New Town is one of the most sought-after residential areas in southern Seoul's metropolitan region, but the barriers to entry have risen accordingly, leaving many end-users without homes concerned about their options. Gwanggyo Jayeon& Centerville offers a reasonable sale price under the price cap and introduces an equity-accrual installment sale model that dramatically reduces the initial financial burden. As a result, we continue to receive inquiries from people in their 20s and 30s and from those who do not own a home." The representative added, "As this is effectively the last opportunity to enjoy Gwanggyo's fully developed infrastructure, we expect it to attract strong interest in the housing subscription market."



Meanwhile, Gwanggyo Jayeon& Centerville is currently preparing to open its model home.


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