Mexicana Chicken Targets NH Hanaro Mart and Other Offline Channels, Expanding Consumer Touchpoints in Daily Life

Mexicana Co., Ltd. is expanding its consumer reach by entering an increasing number of offline retail channels. (Photo courtesy of Mexicana)

Chicken franchise Mexicana Co., Ltd. is actively expanding its reach to consumers in their daily lives by entering a range of offline retail channels, including hypermarkets, convenience stores and hotel breakfast restaurants.

In particular, Mexicana is focusing its efforts on offline grocery shopping channels, placing a large selection of its signature HMR (home meal replacement) products in more than 600 NH Hanaro Mart stores nationwide. The move is intended to make it easier for shoppers who regularly visit NH Hanaro Mart to buy Mexicana's trusted products while doing their grocery shopping.

Through NH Hanaro Mart, a highly trusted retail hub, Mexicana aims to increase the brand's accessibility in consumers' daily lives and meet the demand among shoppers for meals and snacks. The key products on offer at major offline retailers, including Homeplus and 7-Eleven (more than 1,000 stores), as well as NH Hanaro Mart, are Mexicana Sweet-and-Spicy Dakgangjeong, Mexicana Garlic Soy Sauce Dakgangjeong and Mexicana Gochu Mayo Dakgangjeong.

Mexicana has further improved convenience so that everyone from single-person households to families can easily enjoy its dakgangjeong anytime, anywhere. The company plans to continue expanding the number of NH Hanaro Mart stores carrying its products and build a strong, everyday retail network that makes Mexicana products available nationwide.

Mexicana is also expanding its distribution reach into the food-service B2B channel so consumers can experience the brand in a wider variety of settings. Recently, it began serving its products at The Kara, the breakfast restaurant at Hotel Skypark Central Seoul Pangyo in Bundang-gu, Seongnam, Gyeonggi Province. A variety of menu items are winning over hotel guests, including the classic favorite Yangnyeom Chicken and Gochu Hwasak Chicken, promoted in a new TV commercial featuring the brand's exclusive model, Hwasa.

Starting with this hotel partnership, Mexicana plans to further strengthen its collaboration with Pulmuone Food & Culture, a food-service company affiliated with Pulmuone. The company plans to diversify both brand promotion opportunities and distribution channels by expanding into contract food services at workplaces and military bases, as well as outsourced food and beverage operations.

As competition among chicken franchises intensifies, securing distribution channels through offline platforms in addition to delivery apps is expected to bring new momentum to Mexicana.

Choi Junyoung, vice president of Mexicana Chicken, said, "We are continually expanding our customer touchpoints so consumers can conveniently enjoy Mexicana's menu at the supermarkets and convenience stores they often visit, as well as in a variety of everyday settings such as hotels and cafeterias. We will continue to actively expand our distribution channels, raise brand awareness and maximize convenience for our customers."

This content was produced with the assistance of AI translation services.