BS Group's Pine Beach Draws 40,000 Visitors During LPGA Tour Event in Four Days

Ripple effects across local businesses, from accommodations to restaurants

BS Group said on October 28 that more than 40,000 visitors attended over four days the only LPGA Tour event held in Korea, which took place at Pine Beach Golf Links, owned by the group.

Spectators at the BMW Ladies Championship 2026 line up in front of the BS Group booth under umbrellas despite the rain. The BS Group held prize giveaways and sold souvenirs at the booth. BS Group

The LPGA Tour event, the BMW Ladies Championship 2026, was held at Pine Beach in Haenam County, Jeonnam-Gwangju Unified Special City, from October 22 to 25. Held at Pine Beach for the second consecutive year, the tournament featured 84 players, including 15 KLPGA players, competing for a total prize purse of $2.35 million (about 3.2 billion won). Japan's Yuri Yoshida won with a final score of 17 under par.

BS Group said, "During the tournament, domestic and international visitors flocked to accommodations, restaurants and tourist attractions around Haenam, bringing vitality to local businesses," adding, "The event provided an opportunity to promote the Haenam region through global broadcasts."

Pine Beach has three courses—Pine, Beach and Oceano—with a total of 27 holes. Ten of the holes run along the sea. Ahead of last year's tournament, the fairway turf was replaced with zoysia grass. A program that lets visitors walk the course was also introduced.

This year, Pine Beach was included for the first time in the "2026 World's 100 Greatest Golf Resorts," selected by U.S. golf publications Golf.com and Golf Magazine. The list evaluates golf courses, accommodations, food and beverage, services and other factors.

A BS Group representative said, "Hosting the LPGA tournament for the second consecutive year allowed us to introduce Pine Beach to the world," adding, "We will continue to do our utmost to ensure BS Group contributes to the local economy."

This content was produced with the assistance of AI translation services.