Busan Route on October 29; Cheongju Route by Year-End
Attracting Chinese Visitors to Korea Through Local Promotions
Souvenirs for Inaugural Flight Passengers and Onboard Event

Eastar Jet is launching a series of routes to resort destinations in southern China as it moves to capture demand for air travel between Korea and China.


Executives and employees, including CEO Jo Jungseok (sixth from right), pose for a commemorative photo at Incheon International Airport on the morning of the 28th to mark the launch of the Incheon-Xiamen route. Eastar Jet.

Executives and employees, including CEO Jo Jungseok (sixth from right), pose for a commemorative photo at Incheon International Airport on the morning of the 28th to mark the launch of the Incheon-Xiamen route. Eastar Jet.

View original image



Eastar Jet said it launched a new route to Xiamen, China, on the morning of October 28.


Eastar Jet's Incheon-Xiamen route operates four times a week, on Wednesdays, Thursdays, Saturdays and Sundays. On October 29, the airline will launch a Busan-Xiamen route, becoming the first and only Korean airline to operate it. By the end of the year, Eastar Jet also plans to begin operating a Cheongju-Xiamen route, expanding its services departing from regional airports.


Eastar Jet held a launch ceremony at Incheon International Airport on October 28, attended by executives and employees, and gave souvenirs to passengers on the first flight from Incheon to Xiamen. On the first flight from Xiamen to Incheon, the airline plans to engage with local customers by holding a "Fold a Paper Star" event, inspired by the "star" in its name.



An Eastar Jet official said, "Xiamen is a tourist destination known as the 'Hawaii of China.' With its mild climate year-round and beautiful coastal scenery, it has steadily attracted travel demand from Koreans. In addition to travel demand from Korea, we will work to attract Chinese tourists to Korea through social media outreach in China and local promotions."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily. All rights reserved. Unauthorized AI training and use prohibited.

Today’s Briefing