Featuring Unveils AI Agent to Support Influencer Marketing

Launch of a Vertical AI Agent for Social Media Marketing
Supports Data-Driven, High-Efficiency Campaigns

Featuring, a global social media data analytics company, has unveiled the Featuring AI Agent, designed to help automate the execution of influencer marketing campaigns.

Featuring said on the 28th that it held its own social marketing conference, "FUTURING 26," at Amoris Yeoksam in Gangnam-gu, Seoul. Held for the first time this year, FUTURING was organized to share AI- and data-driven marketing execution strategies.

Jang Jihoon, CEO of Featuring, speaks at “FUTURING 26” (Futuring), the company’s social marketing conference, held at Amoris Yeoksam in Gangnam-gu, Seoul, on the 28th. Featuring

In the first session, Jang Jihoon, CEO of Featuring, discussed the need to develop data-driven marketing strategies in response to growth in the influencer market. Choi Hwaseop, chief technology officer (CTO), then introduced the AI agent's key features, designed to automate repetitive tasks throughout the marketing process. Jang said, "According to materials released by the Interactive Advertising Bureau (IAB), an advertising industry association in the United States, the U.S. creator advertising market is expected to grow about 3.2-fold over five years, from 18.7 trillion won in 2021 to about 59 trillion won this year. As social media marketing has become a key driver of brand growth, the importance of developing data-driven strategies is increasing."

Featuring's internal research also found that, as of the first half of this year, the share of influencer and social media marketing in domestic advertisers' total digital marketing budgets had grown 5.7-fold, from about 6% in 2021 to 34% in 2026. "For beauty brands, influencer marketing accounts for 61% of total marketing budgets," Jang said. "As consumers move away from portal-search-driven purchasing and increasingly make purchases based on their trust in creators and the authenticity of their content, creator commerce is growing rapidly."

Jang also explained the background to the AI agent's launch, citing the growth of the social marketing market and the need for a vertical AI agent specialized in influencer marketing, SNS data governance to bring together fragmented data, and global campaign management.

The Featuring AI Agent is designed to understand a brand's work context through natural-language conversations and automate practical marketing processes according to configured workflows. Applying a brand's minimum performance criteria to influencer discovery and campaign management can improve the efficiency of identifying candidates and running campaigns. Its key features include influencer discovery, candidate selection, budget and strategy development, campaign management, performance tracking, market analysis, and content planning.

At the event, a demonstration showed how a beauty brand could use the Featuring AI Agent. In response to the prompt, "Tell me which beauty social media content was most popular in September among skincare brands available at Olive Young," the agent sequentially handled tasks that marketers had previously performed repeatedly, from collecting popular social media content to analyzing comment responses for each brand and comparing monthly insights, then presented key insights.

Choi said, "The keys to a vertical AI agent are a deep understanding of a specific industry, reliable data, the ability to translate insights into practical work, and a polished product that encourages repeat use. We will continue to focus on enhancing agent features that help marketing professionals automate tedious, repetitive tasks."

This content was produced with the assistance of AI translation services.