DH Autolead Receives RFQ from U.S. Automaker, Sets Sights on Global Market

DH Autolead has set its sights on the global market.

According to DH Autolead on October 28, it received a request for quotation (RFQ) for steering wheel parts from a U.S. automaker. An RFQ is a document through which a company seeking supplies formally requests quotes on specifications, quantities, prices and delivery terms. It is the first step in the process of selecting a new parts supplier. Companies are evaluated comprehensively on their technical capabilities, quality and prices at this stage; if selected as the final supplier, they proceed to a contract and mass production.

DH Autolead believes its automotive steering wheel production capabilities, quality management and mass-production experience, built up in the domestic automotive market, played a key role in securing this RFQ. The company also has the strength of integrated capabilities to independently develop and produce core components, from steering wheel frames to leather and other materials, switches and bezels, heating elements and ADAS-linked components.

The company plans to focus on responding to the RFQ from the U.S. automaker. Drawing on the production systems and mass-production experience it has developed through supplying domestic automakers, it will work to demonstrate its technical capabilities and quality standards. Building on this, it aims to secure new customers in the global automotive market.

A DH Autolead representative said, "Receiving this RFQ from a U.S. automaker is a result of the recognition our consistent efforts in technology development, quality management and establishing a stable production system have earned." The representative added, "We will work to successfully secure the order and proceed to mass production, establishing ourselves as a competitive company in the global automotive steering wheel market."

This content was produced with the assistance of AI translation services.