Kiwoom Securities Introduces "ETF Smart Search" on Hero S#

Each ETF Tagged With Disclosure-Based Keywords

Kiwoom Securities said Wednesday that it has introduced an "ETF Smart Search" service on its Hero S# platform.

With ETF Smart Search, users can find exchange-traded funds (ETFs) and exchange-traded notes (ETNs) using related keywords, even if they do not know the product name. Previously, customers had to enter a search term that exactly matched the product name to see results.

For example, searching for "commodities" will show products related to gold, crude oil and agricultural goods, even if the word does not appear in their names. Users can also find related products by searching for keywords that describe investment strategies, such as "asset allocation" and "income."

Different terms for the same concept are linked, so users will see the same products whether they search for "China" or "Chinа," or "gold" or "Gold." They can also combine keywords. For example, they can enter "U.S. Treasury currency-hedged" to find products based on both an investment theme and product structure.

The keywords are based on information disclosed by each asset management company and the Korea Exchange. To prevent customers from misunderstanding a product's characteristics based solely on search results, the service excludes broad terms with unclear grounds and slang.

A Kiwoom Securities official said, "We have improved the search function so customers can find the products they want based on investment topics they are interested in, even if they do not know the product names." The official added, "We will continue to enhance the service by reflecting newly listed products, market changes and customer search patterns."

This content was produced with the assistance of AI translation services.