Korean Broadcast Content Taps Indian Market, Consultations Total $3.42 Million

CJ ENM, EBS and others showcase 24 titles

Korean broadcast content has expanded its business connections with local platforms and production companies in India.

Companies participating in "KOCCA on Screen" hold business consultations / Korea Creative Content Agency.

The Korea Creative Content Agency’s India Business Center said on the 27th that it held “KOCCA On Screen,” an event supporting business-to-business (B2B) exports, over two days starting October 22 at the National Museum of Indian Cinema in Mumbai. In partnership with the National Film Development Corporation of India, which operates under India’s Ministry of Information and Broadcasting, it provided a venue for Korean companies to connect with major Indian buyers.

Five companies—CJ ENM, EBS, KBS Media, KT ENA and SBS—took part in the event and showcased 24 dramas, variety shows and documentaries. At one-on-one export consultations, they discussed selling broadcasting and transmission rights, local remakes, format exports and co-productions. The event resulted in 65 business matches, with consultations totaling $3.42 million (approximately KRW 4.5 billion).

Kwon Otae, head of the Content Export Division at the Korea Creative Content Agency, said, “Sixteen local online video platforms (OTT), distributors and broadcasters, and production and distribution companies participated. They showed strong interest not only in new Korean dramas, but also in completed variety shows and collaborations using K-variety show formats.” He added, “We will strengthen support at every stage, from identifying local partners to assisting with follow-up negotiations, to help turn these opportunities into concrete deals and distribution results.”

This content was produced with the assistance of AI translation services.