Medience's Dr.ato Sells Out Prepared Stock of "Essence in Cream 70 ml" Within 5 Hours of Launch

Expanding Its Barrier-Moisturizing Lineup from "INTENSIVE CARE" to "S.O.S CARE"

Medience's sensitive-skin derma skincare brand Dr.ato said it sold out of the prepared stock within five hours during a promotion celebrating the launch of its new Intensive Moisture Essence in Cream 70 ml.

Launched in 2024, Intensive Moisture Essence in Cream is designed to help restore the skin barrier and improve symptoms such as itching. It has been approved by the Ministry of Food and Drug Safety as a functional cosmetic.

The new 70 ml product retains the existing product's intensive moisturizing benefits while offering consumers more options to suit different situations. Dr.ato has designated the existing 200 ml product as "INTENSIVE CARE" and the new 70 ml product as "S.O.S CARE," offering options for various situations, from ongoing barrier care to convenient moisturizing whenever dryness becomes a concern.

While the 200 ml product focuses on providing deep moisture to dry skin and supporting barrier care through regular use, the 70 ml product offers greater portability and convenience for use whenever dryness is felt. This allows consumers to experience both ongoing skincare and moisturizing care whenever needed within a single product line.

All of the stock prepared for the launch promotion sold out within five hours of its start. This is significant as it demonstrates consumer interest in a new product that retains the existing product's skincare benefits while improving convenience.

The rapid sellout of the new 70 ml compact-size product appears to reflect a consumer trend toward immediate, on-demand skin barrier care in everyday life.

According to a company representative, the product contains five types of ceramides, D-panthenol and a complex of 10 peptides, providing intensive moisturizing care for dry and sensitive skin. Human application tests found that it helped improve skin itching by 52.37% after four weeks of use, maintain moisture for 120 hours after one use, and increase skin moisture levels by 65.8% after four weeks of use.

A Dr.ato representative said, "We are grateful for the interest and support customers have shown for the new product launch promotion." The representative added, "We plan to continue introducing products that address the diverse concerns and needs of sensitive skin, and to expand our professional skincare solutions for everyday use."

Meanwhile, Dr.ato is a derma skincare brand for sensitive skin, serving everyone from infants and young children to adults, and is strengthening its expertise in addressing specific skin concerns. With the launch of this new product, the brand plans to enhance the competitiveness of its existing intensive moisturizing products while expanding its portfolio to reflect consumers' skincare routines and lifestyles.

This content was produced with the assistance of AI translation services.