Topten's 'Tenten Day' Sales Top 30.9 Billion Won Three Days After Launch, Up 11% YoY

Airtech and Fluffy Fleece Sales Rise on Winter Clothing Demand
Offline Sales Account for 86-87%

The second-half Tenten Day event run by Shinseong Tongsang's SPA brands Topten and Topten Kids surpassed 30 billion won in sales just three days after opening.

According to Topten on October 27, sales during Tenten Day from October 23 to 25 totaled 30.9 billion won, up 11% from the same period last year. Expanded to twice a year starting this year, Tenten Day has continued its strong sales performance in the second-half event, following the first-half event in May.

Shinseong Tongsang’s TOPTEN and TOPTEN KIDS surpassed 30 billion won in sales just three days after Tenten Day kicked off. Shinseong Tongsang

With demand for winter clothing surging ahead of the onset of cold weather, Airtech parkas and Fluffy Fleece zip-ups led sales. The thermal underwear line On-Air also ranked among the top 10 best-selling items for both adults and children.

Offline sales accounted for 87% of Topten's sales and 86% of Topten Kids' sales. Major stores saw a steady stream of family shoppers from the first day of the event. The online presale event held on October 22 also recorded 1 billion won in sales in just four hours.

A Topten representative said, "From the first weekend of the event, customers continued to purchase key winter products such as Airtech and Fluffy Fleece, and many families also visited our stores. Through Tenten Day, we will showcase the competitiveness of our key seasonal products alongside their reasonable prices, and develop the event into a signature brand event that customers think of first when shopping for clothes they need for each season."

The event runs through November 8 at Topten and Topten Kids stores nationwide and on Topten Mall.

This content was produced with the assistance of AI translation services.