Hankook Tire, PUMA Korea to Redesign T'Station Service Uniforms

Gradual Expansion of Joint Promotional and Marketing Activities

Hankook Tire & Technology announced on October 27 that it had signed a memorandum of understanding (MOU) with global sports brand PUMA Korea to strengthen the brand competitiveness of T'Station, a tire-focused automotive service center.

Hankook Tire & Technology announced on the 27th that it had signed a memorandum of understanding (MOU) with global sports brand Puma Korea to strengthen the brand competitiveness of T'Station, a tire-focused automotive service chain. Lee Yonggwan, executive vice president and head of Hankook Tire's Korea Business Division (second from left), and Lee Nayoung, CEO of Puma Korea, pose for a commemorative photo. Hankook Tire

The two companies held a signing ceremony that day at Technoplex, Hankook Tire's headquarters in Pangyo, Gyeonggi Province, with key representatives in attendance. They agreed to continue working together, drawing on their respective capabilities and expertise to improve working conditions for store owners and employees and enhance brand value at customer touchpoints.

The two companies will jointly oversee the entire process of planning, designing, producing and supplying uniforms for service technicians at Hankook Tire's offline stores, including T'Station, The Tire Shop and TBX, a store specializing in trucks and buses. They plan to improve job satisfaction among store owners and employees by introducing uniforms that offer greater functionality and comfort, taking into account the work environment and nature of store operations.

Hankook Tire expects to apply PUMA Korea's expertise and design capabilities in sportswear to the uniforms, improving on-the-job comfort for staff and further strengthening its professional brand image at customer touchpoints. The new uniforms will be introduced at stores in phases by season, starting with winter products at the end of October.

In addition, the two companies will gradually expand their collaboration into branding and marketing, including joint promotional activities.

Lee Yong Kwan, executive vice president and head of Hankook Tire's Korea Business Division, said, "This will provide store owners and employees with a better working environment and further strengthen Hankook Tire's professional brand image at customer touchpoints. We plan to continue a range of collaborations with PUMA Korea, drawing on both companies' strengths and brand assets through close cooperation."

This content was produced with the assistance of AI translation services.