[Smart Finance Awards] 'NAMUH' Leaps Forward as an AI-Powered Comprehensive Investment Platform

NH Investment & Securities Wins Top Prize in Innovation Category

Shin Jaewook (left) and Bae Gwangsu (right), CEOs of NH Investment & Securities

NH Investment & Securities won the top prize in the innovation category of the mobile trading system (MTS) evaluation at the 2026 Asia Smart Finance Awards.

NH Investment & Securities continues to develop its NAMUH MTS from a simple stock-trading app into a comprehensive digital investment platform powered by artificial intelligence (AI) and big data. The company is continuously improving customer-focused services across all areas, including order placement, investment information, financial products, user interface (UI), customer service, authentication, and innovative services.

In trading, the company diversified customer-tailored order types, including fractional-share orders, stock accumulation orders, and price-triggered orders. It also improved access to order types by presenting them on a single screen through the "Other Orders" button. The introduction of won-denominated orders for overseas stocks also enabled overseas investment without the need for currency exchange. In investment information, AI-powered content, including three-line summaries from "Stock AI" and Chart Analysis AI, helps customers understand complex market information quickly and easily.

For financial products, the company enhanced direct indexing, allowing customers to adjust stocks and their weightings themselves. In particular, it launched its first comprehensive investment account (IMA) products and expanded its product lineup by selling out its first offering, worth 400 billion won, and its second, worth 120 billion won, in succession. NH Investment & Securities obtained approval to offer IMAs in 2026 and expanded its digital sales channels to allow customers to purchase IMA products through NAMUH MTS as well.

In customer service, the company upgraded its community, remote account opening, children's accounts, integrated pension asset management, and asset diagnosis services, establishing a system to support customers throughout their lives. In authentication, it introduced the "NH Investment Certificate" and simplified procedures by eliminating redundant authentication steps. It plans to expand this into a cloud-based, integrated authentication system across all channels. In innovative services, it expanded its use of AI through Chabuni, its Chart Analysis AI service, and an AI chatbot it developed in-house.

This content was produced with the assistance of AI translation services.