Daedong Joins North American Agriculture and Landscaping Expos, Expanding KIOTI Market Presence

Participates in SUNBELT AG EXPO and EQUIP EXPO in the U.S.
Targets customers across agriculture, landscaping, and compact construction equipment

Daedong said on October 27 that it had expanded its engagement with North American customers by participating under its export brand KIOTI in the SUNBELT AG EXPO and EQUIP EXPO 2026, held in the United States this month.

At the two exhibitions, Daedong broadened its focus beyond its traditional tractor-centered brand to include landscaping and compact construction equipment. It focused on showcasing KIOTI's expanded product lineup and the ways its equipment can be used for different tasks to end users and dealers in each market. The strategy is to extend the recognition it has built as an agricultural equipment brand into a comprehensive equipment brand serving a range of job sites, while identifying new customers and sales opportunities.

Daedong's booth at EQUIP EXPO 2026, held in Louisville, Kentucky, from the 21st to the 23rd.

At the SUNBELT AG EXPO, held from October 20 to 22 in Moultrie, Georgia, Daedong displayed 32 machines and around 20 types of implements in an outdoor booth spanning approximately 2,560 square meters. The lineup included 18 tractors, seven zero-turn mowers, four compact construction machines, and three K9 multipurpose utility vehicles. The company showcased its main tractor models together and demonstrated how to pair tractors with implements for specific tasks, including tillage, pasture management, and material transport.

At EQUIP EXPO 2026, held from October 21 to 23 in Louisville, Kentucky, Daedong focused on conveying the features of each machine and its practical applications more intuitively by combining product displays with hands-on experiences. It operated a combined exhibition and test-drive space spanning 1,320 square meters, including approximately 390 square meters indoors and 930 square meters outdoors. This gave professional customers, including landscaping contractors, equipment rental companies, and dealers, the opportunity to assess the performance and utility of each machine on site.

"As demand for equipment among North American customers is diversifying beyond agriculture to include landscaping, facilities management, and compact construction, it is important to offer products and solutions tailored to their working environments," said Yoon Chi-hwan, head of Daedong's North American subsidiary. "Building on KIOTI's product portfolio, which ranges from tractors and implements to zero-turn mowers, utility vehicles, and compact construction equipment, we will strengthen cooperation with local dealers and expand sales opportunities in the North American market."

This content was produced with the assistance of AI translation services.