Chipotle Opens Its Second Asia Store at Shinsegae Department Store's Gangnam Branch

Opening October 28, with Pickup Ordering and Waitlist Services

S&C Restaurant Holdings, Chipotle's operator in Korea, announced on October 27 that it will open its second store in the country, the Gangnam Shinsegae branch, at Shinsegae Department Store's Gangnam branch.

Chipotle's Korean operator, S&C Restaurant Holdings, announced on the 27th that it will open its second location in South Korea, the Gangnam Shinsegae branch, at Shinsegae Department Store's Gangnam branch. Provided by Sangmidang Holdings.

Opening on October 28, Chipotle's Gangnam Shinsegae branch will be located in Sweet Park, the dessert specialty area on the basement level 1 of Shinsegae Department Store's Gangnam branch. The store will have 98 seats, and its menu will be the same as that of the first store. Customers can choose from burritos, burrito bowls, tacos, salads and quesadillas, then customize their meal with rice, beans, a main ingredient, salsa and toppings.

Chipotle has enhanced its app services to reduce the burden of waiting in person. Customers can place an order through the app before visiting the store and pick it up at the designated time at the pickup counter. The second location, the Gangnam Shinsegae branch, will also offer a waitlist service. Customers can register their waiting information on a tablet and visit the store when they receive a notification 10 minutes before their turn.

Customer events will also be held to mark the opening of the second store. The first 150 customers to visit on opening day will receive a Chipotle key ring, and all customers who purchase an item through November 3 will receive a sticker featuring the Chipotle logo and signature menu items.

Chipotle opened its first store in Korea, also its first in Asia, the Gangnam-daero branch, on September 2. Beef barbacoa and pork carnitas were notably popular, with their share of sales about five times higher than in the U.S. market. More than 60% of customers also chose guacamole.

Meanwhile, S&C is a joint venture established by Chipotle and Big Bite Company, an affiliate of Sangmidang Holdings. Big Bite Company secured the rights to operate Chipotle in Korea and Singapore, drawing on its experience leading global food-service brands such as Shake Shack and Jamba. The company plans to open a third store in Korea by the end of this year to expand its customer reach, followed by its first store in Singapore in the first half of next year.

This content was produced with the assistance of AI translation services.