From Sleep MBTI to Bed Trials... Coway Offers "Sleep Seminar" for Free
Sleep experts provide guidance on a personalized bedroom environment
Coway said on October 27 that it will offer its customized sleep consulting program, the "Sleep Seminar," free of charge through the end of the year at seven directly operated Coway Gallery locations nationwide.
The Coway Gallery Sleep Seminar is led by sleep experts certified as sleep environment managers by the Korea Productivity Center (KPC). After providing information to help participants sleep well, including guidance on sleep hormone rhythms, the experts have participants complete a 30-question "Sleep MBTI Diagnosis" using a QR code.
Based on the results, participants identify their sleep characteristics across four types: spinal fatigue, temperature sensitivity, worry-induced tension, and a malfunctioning biological clock. They also receive guidance on bedroom conditions suited to their type, including appropriate temperature, humidity, and lighting. Participants then try out various BEREX beds to assess the support and feel when lying down that best suit their body type.
The Sleep Seminar will be held at seven directly operated Coway Gallery locations: Gangnam, Nowon, Guro, Suncheon, Gwangju, Pohang, and Ulsan. Each session lasts about one hour and can accommodate up to six people. There is no participation fee. All attendees will receive BEREX merchandise, including sleepwear (pajamas), an eye mask, a key ring, and a figurine. Each month, five customers who post a visit review on Instagram will also be selected to receive an Outback dining voucher worth KRW 50,000.
Customers can apply for the Coway Gallery Sleep Seminar through the Naver booking page for each store, up to one day before their preferred visit date.
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A Coway representative said, "We will continue to offer programs at our offline stores that combine sleep assessments, information on healthy sleep, and product experiences, providing professional sleep solutions."
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