"K-Beauty Can Keep Growing? 100% Yes"... Kolmar Group Vice Chairman Yoon Sanghyun's 'Unfounded Confidence'

'Amazon Beauty in Seoul' Lecture
"The constant emergence of new brands is the driving force behind K-beauty"

"Can K-beauty continue to grow sustainably? The answer is 100% yes."

On the 27th, Kolmar Group Vice Chairman Yoon Sanghyun said K-beauty can continue to grow in global markets. He argued that an industry ecosystem organically connecting every stage, from the birth of new brands to ODM manufacturing and global distribution, is driving K-beauty's sustained growth.

Yoon delivered a lecture titled "Is K-Beauty Sustainable?" at "Amazon Beauty in Seoul 2026," held that day at the Grand InterContinental Seoul Parnas in Gangnam-gu, Seoul.

Yoon Sanghyun, vice chairman of Kolmar Holdings, delivers a lecture at “Amazon Beauty in Seoul 2026,” held at the Grand InterContinental Parnas in Gangnam District, Seoul, on the 27th. Kolmar Korea

The event brought together industry professionals from cosmetics manufacturers, brands, distributors, and investment firms to share strategies for success in global markets and explore practical opportunities for collaboration. About 10,000 people from the industry attended online and in person, including Kolmar Group Vice Chairman Yoon Sanghyun and Shin Hwasook, head of Amazon Global Selling Korea.

In his lecture, Yoon said, "The driving force behind K-beauty's growth is the constant emergence of new brands." He emphasized, "As long as there is a good idea, ODM companies like Kolmar Korea can make the products, while global platforms like Amazon can connect them with consumers around the world. This industry ecosystem makes it possible." He added, "K-beauty's true competitive edge lies in an environment where new brands can continue to emerge and grow. Kolmar and Amazon will also work together to support K-beauty's continued growth."

At the event, Kolmar Korea set up a booth where visitors could explore skincare, makeup, personal care, and sun care products and technologies reflecting the latest global trends, and receive personalized consultations. In particular, it operated an information desk with Yonwoo, its cosmetics packaging subsidiary, offering consultations on everything from formulations to containers. The company also set up separate consultation spaces for brands seeking to enter Amazon marketplaces in different regions, enabling brands and prospective business owners to discuss ways to collaborate on everything from product development to global expansion in one place.

A Kolmar Korea representative said, "This event confirmed that K-beauty has moved beyond a passing trend to become a sustainable industry. Building on our partnership with Amazon, we will continue to actively support the creation and global growth of new K-beauty brands."

This content was produced with the assistance of AI translation services.