HK Secures Two Polish Dealers at Germany's EuroBLECH...Steps Up Eastern Europe Push
HK, a South Korean specialist in laser processing machines, is accelerating the expansion of its European sales network after securing two new dealers in Poland at a German sheet metal working exhibition.
HK said on October 27 that it had participated in EuroBLECH 2026, the Hannover International Sheet Metal Working Technology Exhibition, which concluded in Germany on October 23 (local time), conducting sales activities targeting the European market.
EuroBLECH is the world's largest specialized exhibition, bringing together global sheet metal working industry professionals. At this year's event, HK showcased a range of products covering the entire sheet metal processing workflow, including the high-power, high-efficiency FC3015 Fiber 20kW laser processing machine, as well as press brakes, welding machines, and deburring machines.
During the exhibition, HK held numerous business-to-business (B2B) meetings with European companies and secured two local specialist processing equipment companies in Poland as new sales partners. By securing local dealers in both southern and northern Poland, HK has broadened its customer reach in the country and established a sales base to meet demand from local manufacturers.
The company expects this new dealer network to help it expand beyond Poland into neighboring Eastern European markets. Its strategy is to leverage its local partners' customer networks and market knowledge to broaden its product range beyond laser cutting machines to include press brakes and welding machines.
HK said Poland is significant because it can serve as a base for entering Eastern European markets. The company plans to use its local network to establish a foundation for meeting demand for sheet metal processing equipment that may arise during Ukraine's future reconstruction.
An HK representative said, "We are accelerating our transition from supplying individual machines to becoming a comprehensive global processing equipment company that provides total sheet metal processing solutions. EuroBLECH is one of the important events for expanding our market share in Europe, as it brings together major companies and customers from the global sheet metal working industry."
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The representative added, "At this exhibition, we introduced a more diverse product portfolio in addition to laser cutting machines and expanded our sales base in Europe. Through our new dealer network in Poland, we will broaden our reach among local customers and use this as a springboard to expand opportunities to supply a range of products in neighboring Eastern European markets."
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