Eunpyeong-gu Wins Public Sector Grand Prize at the "Korea SNS Awards"

With 118 Public Institutions Participating... Wins Minister of Science and ICT Award

Seoul's Eunpyeong-gu district, led by District Mayor Kim Mikyung, has become the first district-level local government in the country to win the overall grand prize in the public sector at the Korea SNS Awards. A local government at the district level won the top prize in an evaluation that also included central government ministries and metropolitan local governments.

Kim Mikyung, district chief (fourth from left), and staff pose for a commemorative photo at the 16th 2026 Korea SNS Awards ceremony held at the Korea Press Center on the 26th. Provided by Eunpyeong-gu.

Eunpyeong-gu announced on October 27 that it had won the overall grand prize in the public sector, the Minister of Science and ICT Award, at the 16th 2026 Korea SNS Awards held at the Korea Press Center in Seoul on October 26.

The awards are organized by the Korea Social Content Promotion Association and sponsored by the Ministry of Science and ICT and others. They recognize organizations based on a comprehensive evaluation of how companies and public institutions use social media platforms, including blogs, Facebook, Instagram and YouTube, and how effectively they communicate.

This year, 118 public institutions nationwide participated, including government ministries such as the Korea Disease Control and Prevention Agency, the Ministry of Foreign Affairs and the Ministry of SMEs and Startups, as well as metropolitan local governments such as Gyeongbuk, Gyeongnam and Incheon. The evaluation comprised a quantitative assessment (40%), an assessment by external judges (30%), an assessment by internal experts (20%) and a user vote (10%).

The district has shared local government news with residents through Instagram, Facebook, blogs, Danggeun and YouTube, tailoring its content to their needs. Eunpyeong-gu said it received high marks for building a communications network that reaches people of all generations with content adapted to changes in the media environment.

Eunpyeong-gu currently has 240,000 followers across its social media accounts. Based on a combined count of likes, views and comments on its posts, it ranked first among Seoul's districts on Instagram and Facebook, and second in each of the blog, KakaoTalk Channel and Danggeun categories.

District Mayor Kim Mikyung said, "This overall grand prize is thanks to the strong understanding and support of our residents for Eunpyeong-gu's efforts to communicate with them. We will continue to engage closely with residents through a range of social media platforms and provide trusted public services."

Screenshot from Eunpyeong-gu's official Instagram. Provided by Eunpyeong-gu.

This content was produced with the assistance of AI translation services.