[Today's New Products] “Packed with seasonal fall ingredients”... Bonjuk's Mushroom and Perilla Seed Wild Greens Porridge

It will also launch two low-sugar porridge dishes.

Bonjuk and Bonjuk&Bibimbap announced on the 27th that they will introduce Jeongdam, a brand emphasizing “a healthy meal,” and launch five new menu items for fall.

Jeongdam conveys the idea of “setting a standard for a healthy bowl made with care,” reflecting the value of offering a wholesome, easy-on-the-stomach meal made with seasonal ingredients. The brand will initially be applied to four items, including two new fall menu items and two low-sugar porridge dishes, with plans to expand its application in the future.

Bonjuk and Bonjuk & Bibimbap announced on the 27th that they will launch Jeongdam, a brand emphasizing a "healthy meal," along with five new menu items for fall. Provided by Bonif.

The five new items comprise two porridge and bibimbap dishes made with seasonal fall ingredients, two low-sugar porridge dishes designed to reduce sugar intake, and one low-sugar shop-in-shop product.

The company will introduce Mushroom and Perilla Seed Wild Greens Porridge and Mushroom and Wild Greens Doenjang Bibimbap, made with seasonal ingredients such as domestically grown golden enoki mushrooms, oyster mushrooms, and bujigaengi. It will also launch two low-sugar porridge dishes, Low-Sugar Sweet Pumpkin Porridge and Low-Sugar Sweet Red Bean Porridge, as part of its efforts to promote healthy eating. In addition, it will launch a shop-in-shop product, Hearty Meal Low-Sugar Bon Beef Jangjorim, made by reducing the sugar content of Jangjorim, one of Bonjuk’s best-selling side dishes.

To mark the launch of the new menu items, Bonjuk is offering a 2,000-won discount on all menu items to friends of its KakaoTalk channel who add the channel and download a coupon by November 8. The company also plans to hold social media (SNS) customer engagement events in connection with the launch.

This content was produced with the assistance of AI translation services.