[Today's New Product] "Crispy rice in the patty"... No Brand Burger's 'Real Bibimbap Burger'

Priced at 5,900 won individually and 7,900 won as a set

No Brand Burger said on October 27 that it will launch the Real Bibimbap Burger, which reinterprets bibimbap as a burger.

The new product, which goes on sale October 30, combines a crispy fried bibimbap patty with a flame-grilled patty, a fried egg, onions, lettuce and other ingredients to bring the distinctive flavor of bibimbap to a burger. A rice brioche bun made with rice flour and seaweed pesto sauce made with gim bring out Korean ingredients and flavors. The burger is priced at 5,900 won on its own and 7,900 won as a set.

Alongside the launch of the new No Brand Burger menu item, Shinsegae Food is partnering with Jeju Air to run a pop-up store at the No Brand Burger Seongsu Lab location in Seoul for one month, from October 30 to November 28. The pop-up space will feature a boarding pass stamp event and a merchandise display.

During the pop-up period, customers who purchase the new menu item will receive coupons for up to 3% off Jeju Air international flight tickets. Customers who order a Real Bibimbap Burger set through the No Brand Burger application will receive a 2,000-won discount and a scratch-off coupon with a guaranteed prize.

During the pop-up period, the first 1,000 foreign customers to purchase a Real Bibimbap Burger set at any of five No Brand Burger locations (Seongsu Lab, Hongdae, Busan Gwangbok, Busan Seomyeon, and Sinjeju) will receive a travel kit.

This content was produced with the assistance of AI translation services.