Lotte Department Store to Host PORTER 90th Anniversary Exhibition... Only in Seoul and Tokyo

To Be Held at Jamsil Avenuel
PORTER's First Art Collaboration Exhibition in Korea in 10 Years
Limited-Edition Products and Live Drawing Event Also Planned

Lotte Department Store said on the 27th that it will exclusively host an exhibition celebrating the 90th anniversary of Yoshida & Co., which operates the global bag brand PORTER, at the Art Hall on the 6th floor of Jamsil Avenuel from October 31 to November 15.

This is the first art collaboration exhibition to be presented in Korea since PORTER entered the domestic market in 2016. It will be held in only two cities worldwide, Seoul and Tokyo, and expands on an exhibition held for four days in Tokyo late last year.

Poster for the 90th anniversary exhibition of Yoshida bags, held at the art hall on the 6th floor of Jamsil Avenuel. Lotte Department Store.

Titled "Everyday Is a New Beginning," the exhibition is divided into three sections: past, present and future. It introduces the brand's history and technical expertise through early archival products and its signature TANKER series, and also features paintings and video works in which contemporary artists reinterpret the brand.

Limited-edition products available only at Jamsil will also be on sale. Featured items include the "TANKER Officer Kit" and the "Magazine Shoulder Bag," commemorating the release of a special PORTER issue by the Korean webzine Visla.

On November 7, the exhibition will also host a live drawing event with artist Lee Juwon and an exhibition commentary program led by a professional docent.

"More brands are using art as a medium for communication to strengthen relationships with customers," said Kim Kyung-yoon, head of the Art Content Team at Lotte Department Store. "As Lotte Department Store is a space where customers who enjoy both shopping and culture and the arts come together, we continue to receive inquiries from brands about collaborations. We plan to offer distinctive art content experiences through a variety of partnerships going forward."

This content was produced with the assistance of AI translation services.