Lotte's 'Sumgyeol Tong-sikppang' Sells 1 Million Units in 193 Days... One Sold Every 17 Seconds
Average daily sales of 5,180... No. 1 among bread products
Courts shoppers with affiliate collaboration and value for money
Sumgyeol Tong-sikppang, launched through a collaboration between Lotte's retail and food affiliates, surpassed 1 million units in cumulative sales 193 days after its release.
Lotte Mart & Super and 7-Eleven announced on October 27 that more than 1 million units of Sumgyeol Tong-sikppang, launched on April 16, had been sold as of October 25. That works out to an average of 5,180 units a day, or roughly one every 17 seconds. About 670,000 units were sold at Lotte Mart & Super, and about 330,000 at 7-Eleven.
Since its launch, Sumgyeol Tong-sikppang has ranked No. 1 in cumulative sales among bread products at Lotte Mart & Super. During the same period, sales of meal breads at Lotte Mart & Super also rose 30.3% year over year.
Its popularity is attributed to its reasonable price of 2,500 won and specialty-bakery-level quality. Lotte Central Research Institute used a patented lactic acid bacteria fermentation method to achieve a soft texture, and Lotte Wellfood handled production. Lotte Mart & Super and 7-Eleven sell it as a private brand (PB) product, while Lotte Department Store has supported its promotion through pop-up stores.
To mark sales surpassing 1 million units, Lotte Mart & Super will sell Sumgyeol Tong-sikppang (400 g) at a 10% discount, for 2,250 won, from October 29 through November 11. It also plans to double the usual supply of related products during the promotion.
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Kim Yerin, a merchandise planner (MD) on the Food PB Development Team 1 at Lotte Mart & Super, said, "'Sumgyeol Tong-sikppang' is a flagship product that combines quality and price competitiveness through collaboration among Lotte affiliates. We will continue to develop high-quality products at reasonable prices that customers can enjoy without 부담, and regularly introduce differentiated PB products from Lotte Mart & Super."
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