Kangwon Land Overhauls Mid- to Long-Term Management Strategy, Targets 3 Trillion Won in Revenue

Board Meeting Held... Establishes Strategy Framework Looking Ahead to 2035
Strengthening Tourism Competitiveness and Contributions to the Local Economy
Approves Three Items, Including Mid- to Long-Term Management Goals for 2027-2031

Kangwon Land has overhauled its mid- to long-term management strategy to coincide with the inauguration of its new CEO, Kim Dogyun. Along with a target of reaching 3 trillion won in revenue, the company has set customer satisfaction and contributions to the local economy as key goals, aiming to enhance both its public mission and profitability.

Kangwon Land is holding its 236th board meeting at its headquarters on the 26th. Courtesy of Kangwon Land.

Kangwon Land said it held its 236th board meeting at its headquarters on October 26 and deliberated and approved three agenda items, including its proposed mid- to long-term management goals for 2027-2031.

The new management goals center on replacing the existing “2030 Management Strategy” with a framework looking ahead to 2035, while revising the vision, core values, management goals, and strategic tasks. The plan focuses on securing future growth drivers, strengthening the responsibilities of a public institution, and establishing an execution-focused management system that delivers tangible results.

The new vision is “A global public-purpose complex resort that brings joy to the people and vitality to the region.” The company has replaced its previous core values of “respect, safety, ethics, practicality, and challenge” with “happiness, mutual growth, innovation, and responsibility.”

Its management goals include total company revenue of 3 trillion won, a “Very Excellent” rating for customer satisfaction (PCSI), an overall S rating in ESG evaluations, and an S rating for KL’s contribution to the local economy. The plan aims to strengthen not only financial performance but also customer satisfaction, ESG management, and contributions to the local economy.

To support these goals, the company has set four strategic directions: securing competitiveness in experience-based tourism; realizing a healthy, entertainment-oriented casino; revitalizing regions transitioning away from the coal industry; and enhancing corporate value for sustainable growth.

The board also approved the “2026 Employee Welfare Fund Contribution Plan” and the “Plan to Adjust the Expansion and Relocation of the Grand Hotel Employee Cafeteria.”

This content was produced with the assistance of AI translation services.