[Smart Finance Awards] Features at a Glance on Home Screen... Plus an "Easy Mode" for Beginners
Kiwoom Securities Wins Top Prize in Customer-Friendliness Category
Kiwoom Securities won the top prize in the customer-friendliness category in the mobile trading system (MTS) evaluation at the 2026 Asia Smart Finance Awards. The company has divided its MTS interface into general and easy modes, and completely revamped the general-mode home screen so users can grasp information at a glance.
In the general mode of Kiwoom Securities’ existing MTS, Hero Moon S#, information such as investments and community features was scattered across multiple screens, requiring customers to go through several steps to find what they needed. In response, Kiwoom Securities completely revamped the general-mode home screen last August, organizing it into four menus: Stocks, Community, Products and Benefits. With the revamp, customers can now access the company’s key services in one place.
The Stocks menu lets users check their domestic and overseas holdings and the valuation gains and losses for each account directly from the home screen. The Community menu shows rankings of stocks attracting real-time attention among investors. The Products menu lets users view the assets and valuation gains and losses in their pension savings and ISA accounts directly from the home screen. The Benefits menu has also brought a range of popular app-based finance features from easy mode to the general-mode home screen.
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The easy mode, launched in October last year for novice investors, has also been recognized for its strong performance. Built around a “One App, Two Modes” structure, it lets users switch between general and easy modes within the existing app without installing a separate app. Combining a simple, intuitive interface with Kiwoom Securities’ extensive investment data, the easy mode offers specialized content that novice investors can explore with ease, including AI market reports, AI stock reports, AI summaries of domestic and U.S. research, and Kiwoom Shorts. As of October 6, the easy mode had surpassed 1.86 million cumulative users.
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