[Notice] Your Steps Are the First Toward Connecting World Heritage
Asia Business Daily and JusPeace Foundation to Hold the "Busan Heritage Run"
At Dadaepo Beach on November 8
The Asia Business Daily and the JusPeace Foundation will host the “2026 Busan Heritage Run (photo)” at Dadaepo Beach in Busan on November 8. The JusPeace Foundation is a public-interest foundation established in 2024 by singer G-Dragon.
The event aims to highlight the historical value of Busan as Korea’s wartime provisional capital through running and to build broader support for the importance of preserving World Heritage. The Asia Business Daily and the JusPeace Foundation hope to bring citizens together in support of the UNESCO World Heritage inscription of sites related to Busan as the wartime provisional capital.
![[Notice] Your Steps Are the First Toward Connecting World Heritage](http://www.asiae.co.kr/news/img_view.htm?img=2026102613143374227_1792988073.jpg)
Participants can enjoy the run while also contributing to the protection of World Heritage. The event offers an opportunity to turn small actions in everyday life into meaningful efforts to protect the shared heritage of humanity. The Asia Business Daily will donate part of the participation fees to the JusPeace Foundation, which plans to link the donation to “HERITAGE IN PEACE,” a global public-interest campaign that shares the value of World Heritage with future generations.
The event is especially significant because it will channel the heightened interest generated by the 48th UNESCO World Heritage Committee, held in Busan this year, into voluntary participation by citizens. The event venue will also host programs open to everyone, including a pledge of support for World Heritage protection and donation opportunities.
The JusPeace Foundation is also organizing “HERITAGE IN PEACE RUN,” a virtual run with G-Dragon’s fans. Participants will run in their own communities rather than gathering at a single location, sharing the importance of protecting World Heritage.
We look forward to the interest and participation of marathon enthusiasts and citizens in the “2026 Busan Heritage Run,” an opportunity to reflect on the value of history and work together to protect the future of World Heritage.
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◇Date and time: November 8, 2026 (Sunday), starting at 8 a.m.
◇Location: Central Public Parking Lot, Dadaepo Beach, Busan
◇Distances: 5 km and 10 km
◇Organizer: The Asia Business Daily
◇Supported by: JusPeace Foundation, UNESCO
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