"We Still Use This 44-Year-Old Bed"... Ace Bed Kicks Off 'Heritage Campaign' with Instagram Story

Customer's Story of Using Bed Exhibited at 1982 Trade Fair
Mini-Documentary Captures 44 Years of Stories and Memories Unveiled

Ace Bed said on October 26 that it had released a brand heritage campaign video telling the story of a bed that has been with one family for 44 years.

An image from Ace Bed’s heritage campaign video, “A Poem of Time: Where Time Has Lingered, a Poem Comes to Life.” Ace Bed

The campaign began with a story a customer shared on Instagram: they had continued using an Ace Bed they bought in 1982, 44 years ago. Ace Bed captured on video the bed that had long been part of the family's daily life and the memories accumulated around it.

The campaign video, "A Poem of Time: Where Time Lingers, a Poem Takes Shape," was produced as a mini-documentary centered on a customer interview. It recounts the family's story with Ace Bed, from the moment they first bought the bed to their children's growth and the family's everyday life.

The bed featured in the video is a special product that Ace Bed exhibited as a single set at the 1982 Seoul International Trade Fair (SITRA '82). Moving between the past and present, the video naturally tells the story of Ace Bed and the family, who have remained together in the same place for 44 years.

The bed frame is made of premium solid walnut, and the mattress is upholstered in imported British carpet fabric. It also features Ace Bed's signature "Two Mattress System."

Starting with the release of the campaign video on October 26, Ace Bed will hold a customer-participation event inviting people to share memories and stories about their time with Ace Bed. Selected stories will be made into additional series content.

An Ace Bed representative said, "A brand's heritage is built over time together with its customers. Through this campaign, we hope to convey the brand value and significance of Ace Bed, which has been part of our customers' lives and families' everyday routines for a long time."

This content was produced with the assistance of AI translation services.