Idus Launches 11 Handmade Products for Evezary's 50th Anniversary

Lineup includes pouches and Grip Toks

Idus said on October 26 that it is holding a lifestyle accessories showcase with Evezary, which is celebrating its 50th anniversary, and will present 11 handmade products.

Ten Idus creators took part in the project, making 11 lifestyle accessories using Evezary's signature bedding products, materials and designs.

Key products include the Sleep Well Bed Pouch, Cozy Pillow Grip Tok, Mini Bed Clicker, Sleep Well Custom Bed Storage Box, Bed Spoon Rest, Sleep Well Bed Incense Holder, Tiny Zoo Friends Blackout Umbrella, and Bed Necklace. Some products, including the pouch and grip tok, were made using fabric from Evezary's Como comforter.

Image of 11 handmade products commemorating Evezary's 50th anniversary. Idus

For the project, Idus supported the overall process, including one-on-one development consultations for each creator, social media promotion and marketing planning, and coordination of collaborations between the brand and creators. Evezary provided Como comforters free of charge for making the products and took part in reviewing prototypes and providing advice on intellectual property (IP).

To mark the opening of the showcase, Idus is offering benefits including ▲up to 10% off for d+ membership holders ▲a 2,000 won coupon for purchases of 20,000 won or more ▲additional coupons for following creators. It is also holding a review event, with Como comforters from Evezary to be given away by raffle.

Kim Donghwan, CEO of Backpackr, said, "We planned this project so people can experience the coziness of Evezary bedding in different ways in their everyday lives. We will continue to expand brand assets into new content and products through collaborative projects, and work to offer consumers differentiated products and new brand experiences."

This content was produced with the assistance of AI translation services.