Chair Kim Jungsoo Also Hits the Trail... Samyang Foods' "Buldak Burning Festa" Wraps Up Successfully

Chair Kim and eldest son Executive Vice President Jeon Byung-woo complete 13-kilometer trail run

Samyang Foods said on the 26th that Chair Kim Jung-soo completed the 13-kilometer trail run at “Buldak Burning Festa With Pepo,” held at Samyang Roundhill in Pyeongchang, Gangwon-do.

Samyang Foods said on October 26 that it had successfully wrapped up “Buldak Burning Festa With Pepo,” held October 24-25 at Samyang Roundhill in Pyeongchang-gun, Gangwon-do. Photo courtesy of Samyang Foods.

Samyang Foods successfully concluded “Buldak Burning Festa With Pepo,” held on October 24 and 25 at Samyang Roundhill in Pyeongchang-gun, Gangwon-do. More than 1,000 people took part in the event, and Chair Kim and her eldest son, Jeon Byung-woo, an executive vice president and chief operating officer (COO) of Samyang Foods, also completed the 13-kilometer course.

In June, Chair Kim and Jeon also completed a 12-kilometer trail course at “Spindle Trail Run 2026,” held at the same location.

The event featured a range of outdoor activities, including a trail run, camping, food programs and a burning ceremony. At the Buldak booth’s photo zone, all the prepared Pepo merchandise had run out just over an hour after an event inviting visitors to take photos and receive the merchandise began.

Through the event, Samyang Foods expanded the Buldak brand experience beyond product sampling to outdoor and leisure activities. The company plans to continue differentiated marketing activities that allow consumers to experience Buldak through a variety of lifestyles.

A Samyang Foods official said, “Through this Buldak Burning Festa, consumers had a good time with Pepo and were able to feel closer to the Buldak brand. We will continue engaging with consumers through a variety of content featuring Pepo.”

This content was produced with the assistance of AI translation services.