Dreaminsight Officially Launches Integrated AI Ad Platform 'DMAX AI'... Automates Entire Ad Operations Process

Dreaminsight is introducing an integrated marketing platform powered by artificial intelligence (AI), bringing to life 15 years of experience in advertising operations. The platform is designed to boost work efficiency by connecting the entire advertising process through a single engine, from data analysis and ad creative production to media execution, performance analysis and optimization.

Dreaminsight, a global integrated AI marketing content group, announced on October 26 that it had officially launched DMAX AI, an AI platform integrating the entire advertising operations process.

DMAX AI is an enhanced platform that incorporates AI technology into the existing ad tech solution DMAX. Drawing on 15 years of hands-on experience in advertising planning, production, execution and performance management across industries, target audiences and media, Dreaminsight has designed the platform to bring data analysis, content production and marketing execution together in one place.

At its core is a "circular total AI service structure" spanning data integration, AI analysis, marketing execution and performance optimization. Information accumulated at each stage informs decision-making at the next, while advertising results are analyzed again to improve subsequent strategies and execution.

The platform also addresses the limitations of optimization methods that are siloed by media channel. It is designed to compare and analyze advertising performance across multiple channels using consistent criteria, enabling the optimization of media operations and budget allocation.

Another key feature is the integration of ad tech and creative capabilities. In addition to data collection and reporting, performance analysis and media operations, the platform supports automated production of ad creatives and landing pages, as well as AI-powered design improvements based on performance.

Users can ask questions in natural language to identify the reasons behind changes in advertising performance and find ways to improve it. AI can also generate visuals and advertising copy tailored to a brand's tone and manner and the specifications of each media channel.

AI-recommended budgets, bid prices and ad creative adjustments are applied to actual media only after review and approval by the person in charge. The structure allows that person to set goals and operating criteria and make key decisions, while AI handles repetitive intermediate tasks.

Before its official launch, Dreaminsight tested DMAX AI in its own advertising business to verify its practical applicability. According to internal measurements by the Dreaminsight AI Data Lab, the average time required for the process from advertising planning and production to operations and deriving ad effectiveness fell from 17.5 days to an average of five days with DMAX AI. This represents a 71% reduction in the total time required.

Process automation also cut the time spent manually preparing reports to analyze advertising effectiveness by 90%. The company said that, for return on ad spend (ROAS), the platform automatically classified and diagnosed underperforming creatives and keywords, and the resulting sales increased by an average of 154%.

With the official launch of the platform, Dreaminsight plans to boost productivity in advertising operations and content production while expanding its customer base. The company aims to diversify revenue sources and improve profitability by combining its advertising agency business with AI solutions, thereby strengthening the foundation for medium- to long-term growth.

Dreaminsight will also continue to enhance the platform through reinforcement learning of its AI models, improving analytical quality, ease of use and advertising operations efficiency.

Dreaminsight CEO Kim Gicheol said, "DMAX AI is a platform that brings to life, through AI, the decision-making criteria and execution know-how we have built up by managing campaigns firsthand in the advertising field. By combining our core business experience with our proprietary AI technology, we will help clients improve their advertising performance and grow our solutions business into a new driver of growth."

Founded in 2012, Dreaminsight is an integrated marketing company that provides end-to-end services, from advertising planning and content production to digital media execution and performance management.

This content was produced with the assistance of AI translation services.